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  4. From medical mysteries to celebrity drama, here are the viral moments you cared about the most in 2023

From medical mysteries to celebrity drama, here are the viral moments you cared about the most in 2023

From medical mysteries to celebrity drama, here are the viral moments you cared about the most in 2023
The internet provided plenty to delve into in 2023.TikTok: @mishaaaattt, Mykhailo, @k4tyl33, Katylee Bailey, @chickenudelsoup
  • 2023 was quite a year for online drama.
  • From controversial YouTubers to medical mysteries, the most viral moments run the gamut.

The internet can sometimes feel like a sped-up production line of dramas, controversies, and viral moments, but among the fast-moving madness, some stories particularly stood out in 2023.

From the online communities that rallied to support TikTokers struck by vandalism or mysterious items lodged in their mouths, to a controversial trend that captured a college campus, and the influencer dramas that unfolded in real time, there's plenty to look back on.

With that in mind, we've put together some of the most-read stories from Business Insider's digital culture coverage this year so that you can relive them one more time.

A TikToker was lambasted for showing off the perks that came with being an influencer.

@k4tyl33

BIGGEST ACHIEVEMENT OF MY LIFE HERES TO MY NEW CHAPTER

♬ Everybody want to know - pryme

Plane etiquette stories took off as passengers debated who should sit where.

A college warned students about a TikTok drinking trend after 28 ambulances were reportedly called to off-campus parties.

Viewers flocked to support a woman after her charitable fruit and vegetable garden appeared to be vandalized.

Fans speculated that Hailey Bieber, Selena Gomez, and Kylie Jenner were caught up in a major drama online.

MrBeast continued to go mega-viral with his charitable stunts, but some felt he was just in it for the clout.

Harry Styles won big at the 2023 Grammys but was criticized for his acceptance speech and performance.

Harry Styles won big at the 2023 Grammys but was criticized for his acceptance speech and performance.
Harry Styles was nominated for six Grammy Awards, and won in two categories on the night.      Jeff Kravitz/Getty Images.

At the 65th Grammy Awards, Styles came away with the award for album of the year for his third studio album "Harry's House," but many fans thought Beyoncé deserved to win instead, and they were very vocal about their disapproval.

Hundreds of commenters took to X and questioned Styles' acceptance speech in particular, where he said this sort of thing "doesn't happen to people like me." Many speculated as to what he meant by that, as he was the 33rd white man to have accepted the accolade, while only 11 Black artists had won the award at the Grammys in its history.

Users also analyzed Styles' performance of his single "As It Was," questioning his singing and choreography, however dancers who performed alongside him later said there was a technical issue which meant the performance didn't go to plan.

Representatives for Styles did not immediately respond to Business Insider's request for comment at the time.

Viewers were fascinated by influencers who felt they had mysterious items lodged in their bodies.

TikTokers couldn't get enough of the unfolding “Love Is Blind" drama.

TikTokers couldn
Marshall Glaze (left) and Jackie Bonds (right) on "Love is Blind."      Netflix

As season four of the hit Netflix reality dating show "Love Is Blind" unraveled earlier this year, fans speculated on behind-the-scenes clips that appeared online. Even the contestants themselves stepped in and addressed rumors and goings-on.

Leaked screenshots and TikToks made some think Jackie and Josh were dating, while others speculated that Marshall had subtweeted leaked text messages purportedly from Jackie, and viewers were deeply invested in the unfolding events in the run-up to the finale.


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