Ford just revealed the all-new Bronco SUV to take on Jeep and Land Rover — have a closer look at the first Bronco since 1996

Matthew DeBordJul 14, 2020, 06:38 IST

The 2021 Ford Bronco.Ford

Ford revealed the all-new Bronco SUV on Monday.
The much-anticipated SUV was unveiled on multiple Disney-affiliated networks, as well as Ford's own broadcast and social channels.
The new Bronco is both a family of vehicles and a dedicated off-roading brand.
Ford revealed a two-door, a four-door, and a Sport version of the Bronco; all three SUVs have robust four-wheel-drive capability, and there are several engine and transmission options.
Ford concentrated on "human-centric" design with the new Bronco, reinventing the development process to focus on the actual needs and desires of users.
The Bronco nameplate dates to 1965, but the vehicle was discontinued in 1996.
The new Bronco is going up against Jeep and, to a degree, the upscale offerings from Land Rover.

Few vehicles have been as hotly anticipated as the new Bronco — and Ford just reveled the SUV in all its reimagined glory via three Disney-affiliated networks and the carmaker's own online and social channels.

The Blue Oval dropped the Bronco nameplate in 1996, and ever since then, fans of the legendary machine, introduced in 1965, have been forced to content themselves with the used and collectibles market, with the latter commanding hefty prices.

Ford had originally planned to unveile the Bronco at the equally all-new Detroit auto show in June (the event had been relocated from its traditional wintry position in January), but the coronavirus pandemic quashed that idea. So, as Ford did with the F-150 reveal, a virtual showcase was created.

The new Bronco isn't just one SUV — it's a family of three vehicles, plus a new, standalone off-roading Bronco brand. The carmaker, led by CEO Jim Hackett, followed principles of human-centric design in developing the Bronco, leading to a completely reinvented process for the two-door, four-door, and Sport trim levels of the four-by-four.

Take a closer look at the all-new Broncos:

The all-new, 2021 Bronco has arrived! And it's a family of three different vehicles, as well as a standalone brand.

The all-new Ford Bronco. Ford

The Bronco was created in 1965, at the same time as the iconic Mustang. But the nameplate was discontinued in 1996.

A 2021 Ford Bronco (left) and a 1965 Ford Bronco (right). Ford

The core of the new brand is the duo of hard-rock, off-roading Broncos: a two-door and a four-door, both body-on-frame designs.

The 2021 Ford Bronco. Ford

A Bronco Sport trim level is a smaller vehicle, built on a unibody platform.

Ford Bronco Sport. Ford

The original Bronco also came in multiple configurations, including a small pickup!

A Ford Bronco pickup. Ford

Ford teased the trio in silhouette.

2021 Ford Bronco lineup and logo GCI image Reuters

The tagline for the new Bronco brand is "Built Wild," an extension of the "Built Ford Tough" slogan that the automaker has long used.

The 2021 Ford Bronco. Ford

The entire brand is pure 4x4 — there's no domesticated, all-wheel-drive drivetrain on offer.

The 2021 Ford Bronco. Ford

The four-door is a Bronco first. And all four doors can be removed!

The 2021 Ford Bronco. Ford

The door also come off the two-door ...

The 2021 Ford Bronco. Ford

... and so does the roof ..

The 2021 Ford Bronco. Ford

... creating an open-air, close-to-nature vibe that Ford learned its prospective customers would demand.

The 2021 Ford Bronco. Ford

The four-door Bronco also has a removable roof.

The 2021 Ford Bronco. Ford

Ford is aiming directly at Jeep with such features; Jeep's most rugged models can be taken apart.

The 2021 Ford Bronco. Ford

Ford's design process for the Bronco was extensive and drew on extensive exploration of what the icon meant to customers. Early ideas were actually deemed too envelope-pushing and updated, so designers pulled back.

The 2021 Ford Bronco. Ford

Ford's design process for the Bronco was extensive and drew on extensive exploration of what the icon meant to customers. Early ideas were actually deemed too envelope-pushing and updated, so designers pulled back.

Designers used low-cost prototypes to experiment with "human-centric" design.

An early Ford Bronco concept. Ford

Designers even revamped the old Bronco badge ...

The old Ford Bronco badge. Ford

... making the new badge more streamlined.

The new Ford Bronco badge. Ford

But there's no Blue Oval Ford badge on the Bronco — just this bold lettering on the grille.

The 2021 Ford Bronco. Ford

The headlights look simple, but the bisected designs is high-tech.

The 2021 Ford Bronco. Ford

Bronco is rolling out with 200 accessories (100 for Bronco Sport), including cut-out doors (the door, by the way, are frameless, to make the lightweight and stowable).

The 2021 Ford Bronco. Ford

Designers combined the Bronco's history of dramatic colors with mellow, earthy tones for exteriors and interiors.

The 2021 Ford Bronco. Ford

If it's a Ford, it has to tow! The Sport tops out at 2,200 lbs., while the two-door and four-doors can handle 3,500 lbs.

The 2021 Ford Bronco. Ford

Bronco has been designed for outdoor lifestyles.

The 2021 Ford Bronco. Ford

The back ends of the SUVs have been configured so that they can be camping command centers.

The 2021 Ford Bronco. Ford

Designers also thought deeply about various pain points. For example, the Bronco Sport can safely accommodate two regular-size mountain bikes.

The 2021 Ford Bronco. Ford

Depending on trim level, the Bronco can drive into ...

The 2021 Ford Bronco. Ford

... And drive out of up to 33.5-inches of water.

The 2021 Ford Bronco. Ford

The SUVs have been engineered to handle rocks, mud, sand, ice, and snow.

The 2021 Ford Bronco. Ford

Owners could start with a base Bronco, moving up through Big Ben, Black Diamond, and Outer Banks setups. Wildtrak and Badlands are for serious off-roaders. "A limited-production First Edition will be offered at launch," Ford said. Bronco Sport comes in Big Bend, Outer Banks, Badlands and First Edition series.

The 2021 Ford Bronco First Edition. Ford

Owners could start with a base Bronco, moving up through Big Ben, Black Diamond, and Outer Banks setups. Wildtrak and Badlands are for serious off-roaders. "A limited-production First Edition will be offered at launch," Ford said. Bronco Sport comes in Big Bend, Outer Banks, Badlands and First Edition series.

That's right, you can hose the dirt out of your Bronco!

The 2021 Ford Bronco. Ford

The Bronco is a body-on-frame design, while the Sport is unibody. The Bronco two-door and four-doors will be made in the US, while the Sport will be assembled in Mexico.

The 2021 Ford Bronco. Ford

The Bronco is a body-on-frame design, while the Sport is unibody. The Bronco two-door and four-doors will be made in the US, while the Sport will be assembled in Mexico.

Bronco arrives with three engine options: a 2.7-liter EcoBoost V6, making 310 horsepower and 400 pound-feet of torque; a 2.3-liter EcoBoost four-cylinder, making 270 hp and 310 lb-ft. of torque; and for the Bronco Sport, a 2.0-liter EcoBoost four-cylinder making 245 hp with 275 lb-ft. of torque and a 1.5-liter three-cylinder making 181 hp with 190 lb-ft. of torque.

The 2021 Ford Bronco. Ford

Bronco arrives with three engine options: a 2.7-liter EcoBoost V6, making 310 horsepower and 400 pound-feet of torque; a 2.3-liter EcoBoost four-cylinder, making 270 hp and 310 lb-ft. of torque; and for the Bronco Sport, a 2.0-liter EcoBoost four-cylinder making 245 hp with 275 lb-ft. of torque and a 1.5-liter three-cylinder making 181 hp with 190 lb-ft. of torque.

Broncos are launching with a 10-speed automatic ...

The 2021 Ford Bronco. Ford

... And an available seven-speed manual transmission.

The 2021 Ford Bronco. Ford

The Bronco Sport has up-to seven "G.O.A.T." ("goes over any type of terrain) modes, Ford said.

The 2021 Ford Bronco. Ford

A range of interiors will be in offer.

The 2021 Ford Bronco. Ford

Surfaces and buttons have been designed for ease of use, particularly in demanding outdoor realms and in variable climates.

The 2021 Ford Bronco. Ford

Infotainment and connectivity comes via Ford's latest SYNC4 system; each Bronco is also equipped with Ford's Co-Pilot 360 advanced driver-assist features.

The 2021 Ford Bronco. Ford

But Bronco also has interior features that enable owners to use their own devices.

The 2021 Ford Bronco. Ford

Ford said customers could reserve a new Bronco for $100. The two-door SUV starts at $29,995. Ford didn't release pricing for the four-door or the Bronco Sport. The lineup goes in sale in early 2021.

The 2021 Ford Bronco. Ford

Ford said customers could reserve a new Bronco for $100. The two-door SUV starts at $29,995. Ford didn't release pricing for the four-door or the Bronco Sport. The lineup goes in sale in early 2021.

The 17 coolest features of the new 2021 Ford Bronco Sport, the smaller SUV sibling in the rugged all-4x4 Bronco lineup — see them all

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Ford just revealed the all-new Bronco SUV to take on Jeep and Land Rover — have a closer look at the first Bronco since 1996

The all-new, 2021 Bronco has arrived! And it's a family of three different vehicles, as well as a standalone brand.

The Bronco was created in 1965, at the same time as the iconic Mustang. But the nameplate was discontinued in 1996.

The core of the new brand is the duo of hard-rock, off-roading Broncos: a two-door and a four-door, both body-on-frame designs.

A Bronco Sport trim level is a smaller vehicle, built on a unibody platform.

The original Bronco also came in multiple configurations, including a small pickup!

Ford teased the trio in silhouette.

The tagline for the new Bronco brand is "Built Wild," an extension of the "Built Ford Tough" slogan that the automaker has long used.

The entire brand is pure 4x4 — there's no domesticated, all-wheel-drive drivetrain on offer.

The four-door is a Bronco first. And all four doors can be removed!

The door also come off the two-door ...

... and so does the roof ..

... creating an open-air, close-to-nature vibe that Ford learned its prospective customers would demand.

The four-door Bronco also has a removable roof.

Ford is aiming directly at Jeep with such features; Jeep's most rugged models can be taken apart.

Ford's design process for the Bronco was extensive and drew on extensive exploration of what the icon meant to customers. Early ideas were actually deemed too envelope-pushing and updated, so designers pulled back.

Designers used low-cost prototypes to experiment with "human-centric" design.

Designers even revamped the old Bronco badge ...

... making the new badge more streamlined.

But there's no Blue Oval Ford badge on the Bronco — just this bold lettering on the grille.

The headlights look simple, but the bisected designs is high-tech.

Bronco is rolling out with 200 accessories (100 for Bronco Sport), including cut-out doors (the door, by the way, are frameless, to make the lightweight and stowable).

Designers combined the Bronco's history of dramatic colors with mellow, earthy tones for exteriors and interiors.

If it's a Ford, it has to tow! The Sport tops out at 2,200 lbs., while the two-door and four-doors can handle 3,500 lbs.

Bronco has been designed for outdoor lifestyles.

The back ends of the SUVs have been configured so that they can be camping command centers.

Designers also thought deeply about various pain points. For example, the Bronco Sport can safely accommodate two regular-size mountain bikes.

Depending on trim level, the Bronco can drive into ...

... And drive out of up to 33.5-inches of water.

The SUVs have been engineered to handle rocks, mud, sand, ice, and snow.

That's right, you can hose the dirt out of your Bronco!

The Bronco is a body-on-frame design, while the Sport is unibody. The Bronco two-door and four-doors will be made in the US, while the Sport will be assembled in Mexico.

Broncos are launching with a 10-speed automatic ...

... And an available seven-speed manual transmission.

The Bronco Sport has up-to seven "G.O.A.T." ("goes over any type of terrain) modes, Ford said.

A range of interiors will be in offer.

Surfaces and buttons have been designed for ease of use, particularly in demanding outdoor realms and in variable climates.

Infotainment and connectivity comes via Ford's latest SYNC4 system; each Bronco is also equipped with Ford's Co-Pilot 360 advanced driver-assist features.

But Bronco also has interior features that enable owners to use their own devices.

Ford said customers could reserve a new Bronco for $100. The two-door SUV starts at $29,995. Ford didn't release pricing for the four-door or the Bronco Sport. The lineup goes in sale in early 2021.