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Ford is stalling F-150 Lightning production and slashing manager bonuses as it races to cut costs

Nov 1, 2024, 04:18 IST
Business Insider
Ford boss Jim Farley poses with an F-150 Lightning.Bill Pugliano/Getty Images
  • Ford will pause F-150 Lightning production next month for seven weeks.
  • Some manager bonuses will be cut to 65% of their previous levels.
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Ford is taking two major cost-cutting actions as it struggles to turn a profit on electric cars: pausing production of its flagship electric pickup truck and slashing manager bonuses.

The F-150 Lightning factory in Metro Detroit, which is already only running on a single shift, will idle for seven weeks (including planned holiday downtime) on Friday, November 15, the company said.

Ford's financial results have taken a hit from quality issues and rising costs — including an $800 million warranty charge in the second quarter. Managers with bonuses tied to these metrics will see payouts slashed to 65% of last year's levels.

"We are focused on lowering our costs, improving our quality and making Ford a higher growth, higher margin, more capital efficient and more resilient business," a Ford spokesperson told Business Insider.

These are just the latest cost-cutting moves for Ford as sudden changes in the US electric vehicle market have an outsize effect on the American car company.

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At the end of August, Ford announced it would reduce spending on EVs to 30% of capital expenditures from 40% previously.

The company also adjusted plans for its future electric vehicle portfolio, canceling long-held plans for electric three-row SUVs and delaying production of its next electric pickup truck.

The company's electric vehicle division, known internally as Model e, lost $1.2 billion in the third quarter, Ford said Monday. The company also updated its full-year earnings outlook to "about $10 billion" from a previous range of $10 billion to $12 billion.

Shares fell about 5% following the earnings report and are down more than 15% this year.

Do you work for Ford or have information to share? Get in touch with this reporter at nnaughton@businessinsider.com.

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