With wildfires still raging on the West Coast, Ford is looking to do its part to aid forest preservation and support wildland firefighters.
The automaker is teaming up with Filson, an outdoor-clothing company, to support the National Forest Foundation — and to promote the new initiative, the companies collaborated on a fire-ready SUV called the Wildland Fire Rig concept.
Ford outfitted the vehicle with a boatload of tools that wildland fire personnel would need out in the bush, like a hose, 50-gallon tank, a chainsaw, axes, and an LED light bar. It also based the concept around a Badlands-trim Bronco with the Sasquatch package, making the vehicle extra capable off road.
Ford and Filson are also putting out limited-edition outdoor gear to raise money for reforestation and preservation efforts, and Ford plans to donate two Broncos modeled on the concept to help wildland firefighters.
Take a closer look at the concept below: