Florida car dealer sold triple the number of Lamborghinis last year than normal as luxury vehicle sales soared post-pandemic

• A US car dealership that usually sells 10 Lamborghinis a year had 30 buyers in 2021, per the WSJ.
• The owner told the Journal he opened a used-car business for luxury vehicles due to the demand.

Lamborghini sales at a Florida car dealership tripled in 2021 compared to normal years, its owner told The Wall Street Journal.

Hanania Automotive Group, which has the majority of its dealerships in Florida as well as some in Pennsylvania, normally sells 10 used Lamborghinis priced at $250,000 within one year, Jack Hanania told the Journal. Last year, however, the company sold almost 30 used Lambos, he said.

"I knew there was some demand, but I didn't know we had so many buyers from all over who would come in and buy these cars," Hanania told the Journal.

In mid-2020 he opened a used-car business solely for luxury vehicles priced at more than $100,000 due to the strong demand for expensive and premium cars, Hanania told the publication.

Research from data company JD Power shows that more Americans are purchasing luxury cars than ever before, according to the Journal's report.

The reported data showed that 6,700 high-end cars made by the likes of Ferrari, Lamborghini, and Bentley were sold through July this year. That was almost 36% higher than the same period five years ago, when 2,385 of the same models were sold in the first seven months of 2017, according to JD Power's research cited by the Journal.

US sales of new luxury cars from manufacturers such as Tesla, BMW, and Mercedes hit a record 17.3% of the market in June, up from 14.1% in 2019, JD Power found.

Analysts and executives told the Journal that premium car sales have shot up recently as more Americans saved money during the COVID-19 pandemic and became wealthier, especially those who are younger in the tech and entertainment industries.

"The wealth is growing, and so the luxury market is growing," said Alain Favey, Bentley's board member for sales and marketing.

Hanania Automotive Group and JD Power didn't immediately respond to Insider's request for comment.