Fashion brands giving back in response to the coronavirus pandemic

For the month of May, Mavi is donating 20% of profits to support The Meatball Shop and KIPP NJ, two organizations working ot feed those affected by the pandemic.

The Miami-based cocktail ring brand is donating the money to No Kid Hungry through the month of May.

UNIQLO's AIRism collection is designed to keep the wearer cool, dry, and comfortable throughout the day. The brand is donating the items to the Montefiore Health System and NYC Health + Hospitals.

On top of that, J.Jill is also donating $50,000 to First Responders First through the brand's compassion fund.

Boden provided the clothing to 15 NHS (United Kingdom National Health Service) trusts across the UK through the Helpforce charity, an organization that is helping NHS staff who are unable to go back home and recovered patients get clothes.

After gifting five brides in need a wedding dress in April, Azazie is going to be giving gowns to 30 more brides.

The brides will be selected from an existing pool of entries and more brides can still enter if they missed the deadline. Entries can be emailed to social@azazie.com and the winners will be announced every Friday until May 31.

The brand sells beautiful pieces that retail for under $1,000 and range from size zero to size 30.

For Love & Lemons is donating masks to nonprofit organizations across the country in need of non-medical masks.

"These masks are not being sold for a profit. The money we charge for the masks pays the sewers and materials," a press release shared with Insider stated.

Project Sunshine is a nonprofit organization that is helping provide hospitalized children with individual Activity Kits. Ivory Ella is using its Rhode Island-based fulfillment center to help assemble kits for the organization and is shipping them to over 350 hospitals across the United States.

This donation comes after Maison Miru bought and donated 200 surgical masks and 1,500 N95 masks to Montefiore Hospital Group in New York, the San Francisco General, and Oakland Children's Hospital in California.

Rent the Runway is selling 5 reusable masks for $50 and donating a pack to Project Renewal, a New York-based nonprofit organization that helps end homelessness. The masks donated will be distributed to the shelters and housing programs in the Project Renewal network across NYC.

The MIT-founded brand Ministry of Supply has donated the masks they've created so far to the Boston Medical Center. The company is also asking for donations so that 100% of them can go to the production and distribution of more masks.

Ministry of Supply is also donating 20% of its sales to fund mass production.

The personalized jewelry designer, Roxanne Assoulin, is donating 10% of the profits from sales of the $130 bracelets to the Direct Relief.

The bracelets feature sayings like "One Day at a Time," "Seize the Day," "Just Breathe," "Faith Not Fear," and "Stay Safe."

The footwear brand created the TOMS COVID-19 Global Giving Fund, which donates to the following organizations: Americares, Crisis Text Line, International Medical Corps, Partners in Health, and WaterAid.

For every $3 TOMS makes, $1 will be donated to the COVID-19 Global Giving Fund.

Celebrity Pink is giving the proceeds from all sales to support the American Nurses Association.

In April, Vionic donated shoes and orthotics to emergency departments in the US. The brand also gifted the slip-on sneaker from its Pro collection, which was developed with healthcare workers in mind.

In addition to its plan to donate at least 14,000 masks, Thursday Boot Co held its first-ever warehouse sale and donated $15 for every pair of shoes sold. Since then, the brand has raised over $100,000 for Direct Relief.

Kate Spade New York and Crisis Text Line have been partners for years. This donation will fund a program to provide doctors and nurses with mental health support as they face the pandemic head-on. The iconic fashion brand is also asking others to join the cause by donating.

The company is also offering people a chance to take a 2-week training program that will qualify them to volunteer their counseling services through the Crisis Text Line.

Rothy's donated to Direct Relief, an organization that provides equipment for front-line workers.

The shoe company has already been producing prototypes of PPEs, including a protective scrub suit it posted on Instagram. After receiving an email from another CEO asking to share the pattern, Rothy decided to create an open-source platform for companies and people looking to create their own personal protective equipment, called The Open Innovation Coalition.

Aside from continuing to donate an item for every item purchased, Bombas is also donating socks to healthcare workers. The brand is also working on securing items for the New York City homeless.

After Khloe Kardashian and Emma Grede's Good American had a 30% off sitewide sale in April and donated a portion of the proceeds to Baby2Baby, now the brand is donating 100% of proceeds to the same organization from sales of its limited-edition collab with LA-based artist Alex Israel.

The children's brand is donating pajamas in a variety of sizes and patterns for adults, children, and babies to hospitals in New York City, Portland, Oregon, and Los Angeles, California.

Hanna Andersson is also donating PJs to Baby2Baby's COVID-19 Emergency Response Program, which is providing basic essentials to children in need.

The designer is donating the proceeds to A Million Masks, a fundraising campaign helping to secure medical masks, and other Personal Protective Equipment, for healthcare workers in the busiest emergency rooms and intensive care units in New York City.

The brand of premium leather shoes is giving 15% of all profits from its shoe sales to City Harvest.

After donating 20% of its profits in April and giving $10 for every $15 mini-tote swag pack to Food Bank For New York City, Studs is now giving $5 for every order to the organization.

Starting on March 26, the brand announced it was donating all proceeds from NYDJ.com to the newly formed United Way fund. Through the partnership, NYDJ is sending funding directly to the states that need it.

Mansur Gavriel donated directly to the GlobalGiving's Coronavirus Relief Fund for every purchase of the bucket bag in any size and color.

In April, Brooks Running asked healthcare workers to sign up with their name, address, shoe size, and the name of their employer to get a free pair of shoes. Since then, the brand is now donating a pair of shoes when customers buy the Glycerin 18, Transcend 7, Levitate 3, or Bedlam 2 running shoes. Or make any purchase of $150+ in Brooks gear.

Fabletics is pledging up to $125,000, now through June 30, that will be donated to the COVID-19 Solidarity Response Fund for the World Health Organization.

"This is our chance to help the people in our community who need it most during this extraordinary time," Lovato said in a press release.

The brand's Foundation line includes tees, tanks, and bodysuits. Universal Standard has already donated $250,000 worth of items from the line, and in April, it offered a buy-one-give-one option to customers who would like to be a part of the initiative. If you purchased a piece of Foundation, Universal Standard will split the price of donating to someone on the waitlist.

At the end of it, Universal Standard was able to donate $500,000 worth of Foundation to doctors, nurses, and other medical workers fighting COVID-19 on the front lines.

The luxury shoe brand, which is most known for its signature $245 classic flat, let customers chose to donate their 10% to either the Direct Relief Organization or Doctors Without Borders.

Liven Co. specializes in beautiful pieces like the $450 diamond star and moon huggies above. Amid the coronavirus pandemic, the company is donating 10% of its profits to the Direct Relief Organization, which helps provide healthcare professionals with protective equipment and other essential medical supplies.

The LA-based brand has beautiful handbags like the $295 Mini Shirley Bag above for 25% off right now. Just like Paige, Staud donated to St. Vincent Meals on Wheels in April.

Through the end of March, Jennifer Meyer, a favorite jewelry designer of celebrities like Meghan Markle, donated to Baby2Baby. She has served as a board member for the past three years, according to her Instagram statement.

"Right now, children are in dire need of basic necessities. Parents are out of work, not making a penny, can't afford to buy items like formula, food or diapers for their children. I've heard directly from parents going to the store with their last $5 to buy formula and none is even available. Please donate whatever you can to help these families who need it the most ❤️ Stay safe and let's help each other every which way we can! All my love, Jen ❤️," she wrote.

A portion of your purchase of these $115 snakeskin-embossed sandals will go toward helping to fight the coronavirus. Kenneth Cole is donating 20% of its net sales to the COVID-19 solidarity response fund, which helps those impacted by the pandemic.

Vardagen's PNDMC collection "is designed to explore and make the best of this crazy situation we've all found ourselves in," according to the clothing brand's website. It features $42 T-shirts, $15 towels, and an $85 hoodie that says "Wash your hands, sinners."

Just like SKIMS, Frame was offering 20% off the entire site and donating 20% of all its profits to Baby2Baby.

In April, Paige was offering 25% off site-wide and giving 20% of all its profits to St. Vincent Meals on Wheels, a nonprofit organization that prepares and delivers meals to seniors and other residents of Los Angeles in need, with the code "FRIENDS2020."

The jewelry brand, Luna Skye, is donating to One Fair Wage, an organization that offers financial assistance to those whose jobs have been impacted by the pandemic, through the end of May.

On March 19, Modern Citizen announced on Instagram that starting immediately, it would be donating $10 from every order over $150, as well as matching each donation for a total contribution of $20 to Feeding America's COVID-19 response fund.

"We're thankful for each and every person continuing to shop with us — it's a very tough moment for small businesses, but an even tougher time for millions of Americans who are extra vulnerable due to impact from the COVID outbreak. Regardless of how you choose to make an impact, we hope that helping others lifts your spirits. Seeing our communities take action has certainly inspired us," the caption read.

The clothing retailer is giving all profits from its 100% Human Collection to Feeding America's COVID-19 response fund, which is helping food banks during the pandemic.

The collection includes a $25 crew shirt in small print and medium print, a $25 box-cut tee, a $25 muscle tank, a $48 french terry sweatshirt, and a $48 french terry hoodie.

The San-Francisco based company shared a statement on Instagram on March 20 that it would be donating a pair of its popular $95 wool runner sneakers in the tuke matcha colorway while supplies lasted. It asked healthcare workers to email together@allbirds.com to claim their shoes.

"To our US healthcare community — we want to thank you for being on the front lines and helping to keep our communities healthy. We appreciate and admire everything you are doing," the Instagram caption read.

In March, a spokesperson told Business Insider that healthcare workers could claim a free pair of shoes on its site every day from 12 p.m. ET. Each day, 10,000 new pairs of Crocs will be added to the site until the stocks run out.

The first is that 50% of all profits from the $40 Everlyne friendship bracelet, which is available in six different colorways, will be directly donated to Feeding America's COVID-19 response fund. It is helping food banks support communities impacted by the pandemic.

On March 17, Kendra Scott also donated 500,000 meals to kickstart the campaign.

As of Monday, March 23 at 9 a.m. PT, SKIMS started donating to Baby2Baby's COVID-19 emergency response program, which is on a mission to provide basic essentials to children in need.

Everything in The Cotton Collection is available in five different colors: bone (white), iris mica (lavender), mineral (green), kyanite (blue), and soot (black).

It includes a $34 rib tank, $52 rib thermal leggings, a $20 rib thong, a $28 rib brief, and the $32 rib boxer, just to name a few.

On March 27, SKIMS announced the restock of its Solutionwear, and in doing so that its $1 million donation to families affected by COVID-19 too.

In March, Emily Schuman, the creator of the Cupcakes and Cashmere, announced her shop — which sells fun clothes like the $88 Bradshaw handbag in the photo above — was donating 20% of its profits to the CDC Foundation's emergency response fund.

The discount was immediately applied at checkout, couldn't be combined with other offers, and excluded fine jewelry.