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  4. ExpressJet's low-cost startup airline Aha! launched this month - here's what to expect onboard

ExpressJet's low-cost startup airline Aha! launched this month - here's what to expect onboard

Taylor Rains   

ExpressJet's low-cost startup airline Aha! launched this month - here's what to expect onboard
Aha! aircraftExpressJet Airlines
  • New low-cost carrier Aha! is bringing more leisure destination options to Reno-Tahoe International Airport.
  • The airline uses 50-seat Embarer 145 aircraft and will serve eight destinations by mid-November.

Another airline startup has entered the market this year following newcomers Avelo Airlines and Breeze Airways, this time as a low-cost carrier called air-hotel-adventure, or simply Aha!, under ExpressJet Airlines.

Another airline startup has entered the market this year following newcomers Avelo Airlines and Breeze Airways, this time as a low-cost carrier called air-hotel-adventure, or simply Aha!, under ExpressJet Airlines.
Aha! livery      Aha!

Source: Aha!

ExpressJet is a regional carrier that formerly operated flights on behalf of Delta Air Lines, American Airlines, and United Airlines, but lost its final contact with United in summer 2020, forcing it to temporarily close its doors.

ExpressJet is a regional carrier that formerly operated flights on behalf of Delta Air Lines, American Airlines, and United Airlines, but lost its final contact with United in summer 2020, forcing it to temporarily close its doors.
A United Express Embraer ERJ145 operated by ExpressJet Airlines.      Tim Boyle/Newsmakers

However, it found new life as Aha! and is bringing its low-cost business model to Reno-Tahoe Intenational Airport with short flights across the West Coast.

However, it found new life as Aha! and is bringing its low-cost business model to Reno-Tahoe Intenational Airport with short flights across the West Coast.
Aha! check-in counter at Reno      ExpressJet Airlines

Source: Aha!

Aha! launched its inaugural flight from its Reno base to Tri-Cities Airport in Pasco, Washington on October 24, officially starting the new airline.

Aha! launched its inaugural flight from its Reno base to Tri-Cities Airport in Pasco, Washington on October 24, officially starting the new airline.
Aha! at Reno-Tahoe International Airport      ExpressJet Airlines

Source: Aha!

The airline uses small 50-seater Embraer 145 aircraft in a 2x1 configuration, meaning no passenger will be stuck in the dreaded middle seat.

The airline uses small 50-seater Embraer 145 aircraft in a 2x1 configuration, meaning no passenger will be stuck in the dreaded middle seat.
Aha! seat map      Aha!

Source: Aha!

The company will operate like a typical low-cost airline, so passengers should expect a simple, no-frills experience with minimal amenities, and things like free luggage and fancy snacks will come at a cost.

The company will operate like a typical low-cost airline, so passengers should expect a simple, no-frills experience with minimal amenities, and things like free luggage and fancy snacks will come at a cost.
Aha! inflight      ExpressJet Airlines

Source: Aha!

However, Aha! CEO Subodh Karnik told Insider the company plans to provide free water onboard. Moreover, the passenger seats recline and have large tray tables, which is impressive considering the seats on other budget carriers like Spirit and Frontier do not.

However, Aha! CEO Subodh Karnik told Insider the company plans to provide free water onboard. Moreover, the passenger seats recline and have large tray tables, which is impressive considering the seats on other budget carriers like Spirit and Frontier do not.
Cabin of Aha! Embraer 145 jets      ExpressJet Airlines

Source: Aha!

Unlike other low-cost airlines, Aha! does not offer bundle deals that include a reserved seat, luggage, and priority boarding. Instead, everything on top of the basic fare and personal item is a-la-carte, with seats and priority boarding starting at $10 and checked bags starting at $30.

Unlike other low-cost airlines, Aha! does not offer bundle deals that include a reserved seat, luggage, and priority boarding. Instead, everything on top of the basic fare and personal item is a-la-carte, with seats and priority boarding starting at $10 and checked bags starting at $30.
Aha! boarding at Reno      ExpressJet Airlines

Source: Aha!

For travelers wanting to bring a carry-on, the only free option is a bag that fits under the passenger seat. The overhead bins on the regional jet are quite small and cannot fit most carry-on bags, so customers will have to gate-check larger luggage at a fee.

For travelers wanting to bring a carry-on, the only free option is a bag that fits under the passenger seat. The overhead bins on the regional jet are quite small and cannot fit most carry-on bags, so customers will have to gate-check larger luggage at a fee.
Aha!'s small overhead bins      ExpressJet Airlines

Source: Aha!

Because of this, passengers are encouraged to pack light or pre-pay for their bags. For those that gate-check, the luggage will be returned on the ramp or jet bridge at the destination.

Because of this, passengers are encouraged to pack light or pre-pay for their bags. For those that gate-check, the luggage will be returned on the ramp or jet bridge at the destination.
Gate checked baggage      lesapi images/Shutterstock

Source: Aha!

For the inflight service, the aircraft will have a buy onboard option for snacks and beverages, with alcoholic drinks coming soon once the carrier obtains its liquor license.

For the inflight service, the aircraft will have a buy onboard option for snacks and beverages, with alcoholic drinks coming soon once the carrier obtains its liquor license.
Aha! flight attendant      Aha!

Source: Aha!

Aha! is starting with eight destinations out of its Reno base, including Bakersfield, California; Ontario, California; Fresno, California; Eureka, California; Medford, Oregon; Eugene, Oregon; Redmond, Oregon; and Pasco/Tri-Cities, Washington.

Aha! is starting with eight destinations out of its Reno base, including Bakersfield, California; Ontario, California; Fresno, California; Eureka, California; Medford, Oregon; Eugene, Oregon; Redmond, Oregon; and Pasco/Tri-Cities, Washington.
Aha! route map      Aha!

Source: Aha!

The company plans to expand to more than 20 cities in the coming months, all of which will be out of Reno. Karnik explained Reno was a desirable hub because it is an underserved "aviation gem" with a huge influx of migration from California, Oregon, and Washington.

The company plans to expand to more than 20 cities in the coming months, all of which will be out of Reno. Karnik explained Reno was a desirable hub because it is an underserved "aviation gem" with a huge influx of migration from California, Oregon, and Washington.
Reno, Nevada      Hammon Photography/Shutterstock

Source: Aha!

Moreover, Reno's casinos make it a popular vacation hotspot, while Tahoe is a year-round leisure destination that is favorable during all four seasons.

Moreover, Reno
Skiers and snowboarders at Heavenly Ski Resort in Lake Tahoe.      George Rose/Getty Images

Source: Aha!

Aha! currently has two Embraer aircraft in its fleet, with plans to gain a third soon and grow to 10 in the coming months. Karnik told Insider the company does not plan on acquiring larger jets at this time because the 50-seater plane is the sweet spot for its business plan.

Aha! currently has two Embraer aircraft in its fleet, with plans to gain a third soon and grow to 10 in the coming months. Karnik told Insider the company does not plan on acquiring larger jets at this time because the 50-seater plane is the sweet spot for its business plan.
Aha! plane      ExpressJet Airlines

Source: Aha!

The carrier wants to focus on short, one-hour or so flights between Reno and leisure destinations, and filling a regional jet is realistic for the demand in the markets it plans to serve.

The carrier wants to focus on short, one-hour or so flights between Reno and leisure destinations, and filling a regional jet is realistic for the demand in the markets it plans to serve.
Aha! tail logo      ExpressJet Airlines

Source: Aha!

Karnik believes the residents of Reno and the small communities it plans to serve along the West Coast will see Aha! as a solid alternative to driving, which can be difficult due to the mountain ranges in the region.

Karnik believes the residents of Reno and the small communities it plans to serve along the West Coast will see Aha! as a solid alternative to driving, which can be difficult due to the mountain ranges in the region.
Aha! CEO Subodh Karnik at the inaugural flight      ExpressJet Airlines

Source: Aha!

Moreover, Karnik emphasized that Aha! offers cheap, nonstop access to leisure destinations, meaning customers can take more vacations each year because they save money on the ticket and time by avoiding a layover and flying on a route that is less than two hours.

Moreover, Karnik emphasized that Aha! offers cheap, nonstop access to leisure destinations, meaning customers can take more vacations each year because they save money on the ticket and time by avoiding a layover and flying on a route that is less than two hours.
Aha! aircraft      ExpressJet Airlines

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