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Dawson has lost over 1 million subscribers over the past two weeks, and people have been campaigning on social media for him to be held accountable. The YouTuber posted a video titled "Taking Accountability" in which he apologized for his past use of blackface, the N-word, and pedophilia jokes. "I'm willing to lose everything," Dawson says at one point in the video.
Despite his apology and public statements, a number of brands and celebrities have publicly cut ties with Dawson.
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YouTube suspended monetization on all three of Dawson's YouTube channels.
Shane Dawson.
ShaneGlossin / YouTube
Morphe is no longer carrying Dawson and Jeffree Star's Conspiracy palette.
Dawson and Jeffree Star's Conspiracy palette was previously in high demand.
Twitter/@shanedawson
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Target said that it will no longer carry Dawson's books.
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Rapper CupcakKe tweeted that she's distancing herself from Dawson.
CupcakKe.
Getty Images / Chelsea Guglielmino
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Beauty influencer Kameron Lester said he was cutting ties with Dawson and Jeffree Star after feeling that he was "being used as a Black boy."
Kameron Lester modeled in the "Magic Star" concealer and setting powder campaign for Jeffree Star Cosmetics.
Screenshot Instagram/@kameronlester, Twitter/@shanedawson