Why LA's richest are ditching their mansions — and where they're moving to

• Wealthy Californians are showing signs of frustration with the state's affordability crisis.
• One-percenters are ditching their LA mansions for homes in cheaper parts of the state and country.

Gus Lira, a managing partner at a private jet charter company, loved where he lived in Malibu. His condo overlooked the ocean right off the Pacific Coast Highway, near the Getty Villa.

But knew he needed to get out of California.

"For me, really the main reason, and for many of the people that I know, is just taxes," Lira told Business Insider, adding many of his friends have also recently left the state. "It's just crazy. California is making it very difficult for everybody."

More ultra wealthy California residents are scouring the market for good deals, prioritizing tennis courts and guest houses over an exclusive zip code.

In particular, the luxury market in Los Angeles is stalling to a "chill" with high-interest rates, the fallout of the Hollywood strikes, and the rising cost of insurance in the state slowing home sales. For some wealthy residents of Los Angeles, the final straw in their desire to leave was the "mansion tax," which took effect in April 2023 and applies a 4% tax to sellers on homes above $5 million and 5.5% tax on homes above $10 million.

When friends of Lira's from Orange County who had recently bought a place in Las Vegas recommended he check out Nevada, he was skeptical of moving to the desert. But after visiting Summerlin, a Vegas community near Red Rock Canyon, he bought a place within days — a $1.9 million four-bedroom home with a pool.

Lira said a similar place in his neighborhood in Malibu, on the Pacific Palisades side, would likely go for $8 million.

He still has his Malibu home and plans to spend about five months of the year there.

"But I'm not a California resident anymore," he said. "Couldn't afford it anymore. You can't get ahead when you get $100 and they take $60."

Cami Lincowski, a Las Vegas real-estate agent who helped Lira find his home, said she's seen an uptick in clients coming to Vegas from California "because they see how much bang for your buck goes here."

Los Angeles topped Redfin's list of US metropolitan areas that homeowners are most looking to leave, based on their user data of home searches. Golden State residents were most likely to dream of moving to Las Vegas and Seattle and many did seemingly take the plunge as the state lost 350,000 residents between 2021 and 2023, according to the US Census.

Lower taxes and more space have also been luring Californians to Florida, Texas, and Tennessee, among others.

But the exodus isn't just happening among those who struggle to make ends meet. Wealthier Americans — those making more than $200,000 per year — are moving out of high-cost cities like New York and Los Angeles, according to personal finance site SmartAsset.

San Diego real-estate agent Jennifer Janzen says she's recently had Los Angeles clients head south to trade up in style. One client traded her Hollywood Hills home for a five-bedroom, $7 million home in Rancho Santa Fe, a wealthy enclave about 30 minutes north of downtown San Diego where the median house sold last year for $6 million, according to Redfin. It came with a guest house and was located on a golf course. Janzen says the client wanted an "amenity-filled" lifestyle and a "peaceful" place for her parents to live.

Another client of Janzen's was a young family who grew tired of the city life in Los Angeles. They settled on a $6.5 million, 10,000-square-foot spread in Rancho Santa Fe that comes with its own tennis court and soccer field.

"People coming from LA want their resort at home, and towns like Rancho Santa Fe have these giant parcels of land," Janzen, who is with Sotheby's, told Business Insider.

Wealthy homeowners say the mansion tax has just piled on

Another factor has been the "mansion tax," which the luxury real estate industry has sounded the alarm on since LA voters approved the measure in November 2022 with 57% in support.

Lira called the tax the "coup de grâce," or final blow, for him and his high-earning friends to leave California.

The mansion tax has also likely contributed to the low inventory of luxury homes in Los Angeles, with potential sellers worried about how much they might have to pay in taxes. Between April 1, the day the tax was implemented, and June 1, only three homes above $5 million sold in Los Angeles, according to Vanity Fair. Nearly 130 homes in the same price range were sold in March alone, right before the tax went into effect.

Jade Mills, a real-estate agent in Los Angeles, told Business Insider she had one client looking to sell their $20 million home back out altogether from the process when they realized they'd have to pay the 5% tax — for them that amounted to $1 million.

Some of the wealthiest Californias are deciding to keep their Los Angeles homes, but rent them out as luxury pads, rather than accept lackluster prices on a sluggish market.

Homeowner Rob Desantis listed his seven-bedroom, 12-bathroom Manhattan Beach home for $150,000 per month.

"This is a hedge," Desantis, an investor, told Bloomberg, "I believe leasing it out will highlight the value of the property in a much better way."

The stalemate has even reached reality television, as the Los Angeles agents of the popular Netflix series Selling Sunset opened their latest season complaining about the slowdown.

"This is going to be a nightmare for us," agent Mary Fitzgerald said on the show. "We're just screwed."