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Danielle Bernstein is embroiled in a legal battle after a brand claimed she copied its designs. Here are some of the WeWoreWhat founder's biggest controversies.
Danielle Bernstein is embroiled in a legal battle after a brand claimed she copied its designs. Here are some of the WeWoreWhat founder's biggest controversies.
Celia Fernandez,Claudia WillenOct 30, 2020, 21:51 IST
Danielle Bernstein launched her blog WeWoreWhat 10 years ago and now has an apparel line.Edward Berthelot/Getty Images
Danielle Bernstein launched her fashion blog, WeWoreWhat, 10 years ago. Since then, she's grown into a mega-influencer with millions of followers and launched her apparel line, Shop WeWoreWhat.
But she's faced a number of controversies. She's been accused of copying other designers — most recently, Bernstein sued lingerie brand The Great Eros after the brand said she copied its designs.
She's also been called out for teaching her followers how to edit out their cellulite on Instagram, and received backlash for vacationing in the Hamptons during the pandemic.
Mega-influencer Danielle Bernstein has 2.5 million Instagram followers, and her success story all started with a student-run blog.
At 18 years old, the Long Island-native transferred from the University of Wisconsin-Madison to the Fashion Institute of Technology (FIT) and started a website called WeWoreWhat, which aimed to document New York City street style.
Bernstein has since launched multiple fashion brands, collaborated with major designers, and even written a book about her story. In 2017, she made Forbes' "30 under 30" list and said she earned "upwards of seven figures" the year prior.
But as her fashion career has taken off, so have the controversies surrounding her.
Owners of small businesses like The Great Eros and Foundrae have accused Bernstein of copying their designs, and fans have expressed their disappointment about her behavior during the pandemic and the negative messages she's shared about body image.
Keep reading to see some of the biggest controversies surrounding the mega-influencer.
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May 2018: Bernstein was accused of copying several jewelry lines after she released a collaboration with Lulu DK.
Danielle Bernstein and Lulu de Kwiatkowski collaborated on the jewelry line.
Monica Schipper / Getty Images
January 2020: Bernstein feuded with a Poshmark seller after the seller purchased unreleased samples from her WeWoreWhat x Onia swimwear and put them up for sale.
Jade Myers, a Poshmark seller, left, and Bernstein, right, got into a public spat over unreleased swimwear samples.
@fasionwithouttrashin/@weworewhat
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March 2020: Critics said that one of the designs from Bernstein's Macy's line mirrored one of her favorite designers, Cecilie Bahnsen.
Danielle Bernstein at Paris Fashion Week in 2019.
Christian Vierig/Getty Images
July 2020: Bernstein was called out for saying she was going to remake a pair of "vintage" gym shorts that were actually from an Australian Etsy shop.
Bernstein later corrected her caption to say the shorts were from Etsy.
@weworewhat/Instagram
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July 2020: Bernstein faced backlash again for allegedly copying a mask design from a small Latina-owned business.
Diet Prada first reported the allegations that Bernstein had copied Second Wind's mask design in July.
@diet_prada
July 2020: Bernstein tested positive for the novel coronavirus while staying in the Hamptons.
Bernstein tested positive for COVID-19 during the coronavirus pandemic.
Danielle Bernstein / Instagram
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August 2020: Bernstein was criticized for showing her followers how to hide cellulite on social media.
Danielle Bernstein.
Christian Vierig/Getty Images
October 2020: Bernstein sued Brooklyn-based lingerie brand The Great Eros after the brand accused her of copying the design of its signature packaging.
On the left, the design Danielle Bernstein used for apparel and wallpaper. On the right, the tissue paper pattern used at The Great Eros' store.
Filing from the US District Court, Southern District of New York