Cruisegoers are paying $75,000 a week to stay in the 'Ultimate Family Townhouse' on Royal Caribbean's new Icon of the Seas see inside the three-story suite complete with a private slide
Hannah Towey,Brittany Chang
Royal Caribbean International
- The world's largest cruise ship, Royal Caribbean's Icon of the Seas, is set to debut in 2024.
- Cruisegoers are already booking up the ship's "Ultimate Family Townhouse" for $75,000 a week.
Royal Caribbean's Icon of the Seas is the cruise line's first new ship class in nine years, and the company is betting big on its success.
Royal Caribbean International
The 1,198-foot-long mega-ship will be able to accommodate 7,600 guests across its 2,805 staterooms — making it the world's largest cruise ship.
Royal Caribbean International
We're almost a year away from the cruise's first sailing — scheduled for January 2024 — but it's already seeing record-breaking demand from customers, the cruise line says.
Royal Caribbean International
Royal Caribbean saw its largest booking day in the company's history when reservations opened for the Icon of the Seas in October 2022. Its maiden voyage from Miami to the Caribbean was nearly sold out in just a few hours.
Royal Caribbean International
Source: Insider
And on Tuesday, Royal Caribbean International CEO Michael Bayley told investors that the ship has been "the best-selling product in the history of our business."
Royal Caribbean International
One of the ship's attractions proving to be popular among cruise goers is a three-story "Ultimate Family Townhouse" located in the Surfside neighborhood for young families.
Royal Caribbean International
Source: Insider
The suite is already 55% sold out for 2024, going for an average price of $75,000 a week, according to Bayley.
Royal Caribbean International
At 1,772 square feet, the eight-person suite includes two bedrooms, multiple private balconies, a whirlpool, and a backyard.
Royal Caribbean International
For the hefty price, you also get a cinema, karaoke, and a private entrance to the Surfside neighborhood.
Royal Caribbean International
Royal Caribbean is slowly adding more family-centric suites to its ships, with the Ultimate Family Townhouse being a “big and bold” example, Jay Schneider, Royal Caribbean's chief product innovation officer, told Insider in December.
Royal Caribbean International
"Suites have been an evolution for us," he said, noting that the cruise line is "continually evolving" the amenities that come with being a suite guest, like access to the dedicated Suite neighborhood.
Royal Caribbean International
This neighborhood will offer amenities like private restaurants and a two-story sun deck exclusive to guests staying in these more expensive accommodations.
Royal Caribbean International
Will the push for kid-friendly luxury be enough for the cruise line to return to pre-pandemic investment yields? The CEO is optimistic.
Royal Caribbean International
"We never talk about 2024 at the beginning of 2023, obviously, but 2024 is looking very healthy. And a big driver of that is Icon," Bayley says. "We've had some remarkable stats coming out of Icon."
Royal Caribbean International
Popular Right Now
Advertisement