Concert promoter Live Nation is getting into the ultra-luxury cruise business — see what it'll be like on weeklong superyacht sailings starting at $3,000 a person

Brittany ChangMar 19, 2024, 00:07 IST

Live Nation's music event curation company, Vibee, announced three superyacht cruise itineraries in Croatia this summer.Vibee

Live Nation's Vibee is getting into the ultra-luxury cruise business.
The music event curator says it'll charter two superyachts for three weeklong Croatia cruises this summer.

Forget concerts — Live Nation wants music fans to start going on yacht vacations.

In 2023 and amid a boom in experiential travel, the entertainment company established Vibee, a music-based event curation arm. Less than a year later, Vibee has already executed affairs like a weekend Bahamas getaway headlined by singer Lionel Richie and a three-day Cabo San Lucas, Mexico party featuring DJ Tiësto.

Now, it's moving off-land and to the high seas with its new segment: Vibee Yacht Club.

This summer, Vibee says it'll charter two superyachts for three weeklong Croatia itineraries that are set to be, of course, centered on music.

Vibee is capitalizing on yet another increasingly popular concept: themed cruises.

Norwegian Cruise Line acquired Sixthman in 2012. The themed cruise operator now operates diverse itineraries, from heavy metal to Broadway-themed cruises. Will Byington

Armed with EDSea’s success, Vibee wants to dive deeper into the cruise segment — this time with a luxurious spin.

A spokesperson for Vibee said it anticipates travelers would range from affluent guests to people with "less discretionary income" who would save money to attend.Vibee

Luxury cruises and superyachts aren’t known to be super-affordable.

EDSea would be on the Norwegian Joy (bottom), while one of the yachts being chartered for Vibee's "Ultra Destination Experience" would be the Prestige (top).Norwegian Cruise Line, Vibee

Everything is better on a yacht. Champagne? Tastes better on a yacht. Cruises in general? Better on a yacht.

Harvey Cohen, president of Vibee, told BI in a statement that 2,400 people signed up for Vibee Yacht Club's presale.Vibee

On July 13, the first itinerary would start on day two of Ultra Europe, a popular three-day electronic dance music festival in Split, Croatia.

A double occupancy cabin starts at $3,100 per person. The cost includes VIP tickets to Ultra Europe, which would otherwise cost $413.Vibee

Lupus Mare is set to be chartered for two more itineraries: “Rock the Med” and “Marafiki on the Adriatic.”

Vibee anticipates "Rock the Med" to attract Gen X and millennial travelers.Vibee

Marafiki on the Adriatic isn’t centered on a single music event.

Harvey Cohen, president of Vibee, told BI in a statement that 2,400 people signed up for Vibee Yacht Club's presale.Vibee

Like a typical luxury cruise, travelers would have preorganized water taxis, chefs to prepare daily breakfasts and lunches, and all the yacht amenities.

The Prestige has 20 two-person cabins.Vibee

Meanwhile, the 15-cabin, 34-guest Lupus Mare has comforts like a sauna and gym.

The Lupus Mare has 11 two-person suites and four triple suites.Vibee

It’s no surprise Vibee is going the more sumptuous route with its itinerary-focused yacht concept.

Cohen called Vibee Yacht Club a "happy medium" for travelers who want to yacht vacation but might not have the money to charter a ship.Vibee

I took a luxury overnight bus in Thailand and got 10 hours of business-class service for $30. The US should take notes.

Cookies on the Business Insider India website

Concert promoter Live Nation is getting into the ultra-luxury cruise business &mdash; see what it'll be like on weeklong superyacht sailings starting at $3,000 a person