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Check out Toyota's new $170,000 SUV taking on Bentley and Rolls-Royce

Tim Levin   

Check out Toyota's new $170,000 SUV taking on Bentley and Rolls-Royce
The Toyota Century SUV costs $170,000.Toyota
  • Toyota unveiled the new Century, a $170,000 SUV.
  • The Century SUV is designed for people who prefer being chauffeured.

In most of the world, Toyota is know for economical and dependable cars like the Camry and Corolla.

But it saves something special for its home market: the Century, an ultra-luxury sedan designed to be chauffeured in. On Wednesday, Toyota unveiled a new Century SUV that looks ready to take on the likes of Bentley and Rolls-Royce.

And this Century, Toyota said, will be available to customers outside Japan. Take a closer look:

Meet the new Century SUV, a super high-end Toyota that's nothing like the RAV4s and Camrys we're used to in the US.

Meet the new Century SUV, a super high-end Toyota that
The Toyota Century SUV.      Toyota

The Century, historically available only as a sedan, has been a favorite for Japan's upper crust.

Toyota revealed it on Wednesday, announcing a price of around $170,000.

Toyota revealed it on Wednesday, announcing a price of around $170,000.
The Toyota Century SUV.      Toyota

That's budget pricing compared to something like a Bentley Bentayga or Rolls-Royce Cullinan.

It's bold, chunky, boxy, and bears a striking resemblance to Rolls-Royce's Cullinan SUV.

It
The Toyota Century SUV.      Toyota

Its swept-back design and upright grille are classic Rolls-Royce features.

The Century is designed for people who like to be driven — not drive.

The Century is designed for people who like to be driven — not drive.
The Toyota Century SUV.      Toyota

So despite its hulking size, it only seats four.

The back seats look huge and comfortable, perfect for taking a nap or making business deals.

The back seats look huge and comfortable, perfect for taking a nap or making business deals.
The Toyota Century SUV.      Toyota

They're separated by a giant armrest.

Plus, passengers can kick back and lay down fully, just like in a first-class airplane seat.

Plus, passengers can kick back and lay down fully, just like in a first-class airplane seat.
The Toyota Century SUV.      Toyota

They also get entertainment screens built into the back of the front seats.

Even though the Century is designed around rear-seat VIPs, its cockpit looks like a pleasant place to spend time too.

Even though the Century is designed around rear-seat VIPs, its cockpit looks like a pleasant place to spend time too.
The Toyota Century SUV.      Toyota

Toyota says the new Century is quieter and rides more comfortably than the existing model.

The new Century is a plug-in hybrid with 33 miles of electric-only driving range, Toyota said.

The new Century is a plug-in hybrid with 33 miles of electric-only driving range, Toyota said.
The Toyota Century SUV.      Toyota

That means drivers can use only electric power while driving around town, and use the full hybrid system for longer trips.

There's even a new "Rear Comfort" mode that helps chauffeurs keep passengers happy.

There
The Toyota Century SUV.      Toyota

That feature assists with braking to not jostle rear passengers too much as the car comes to a stop.

Four-wheel steering should help drivers maneuver the humongous Century in tight spaces.

Four-wheel steering should help drivers maneuver the humongous Century in tight spaces.
The Toyota Century SUV.      Toyota

For reference, it's a few inches shorter than a Cadillac Escalade.

A super-wide door opening makes it easy for passengers to enter and exit.

A super-wide door opening makes it easy for passengers to enter and exit.
The Toyota Century SUV.      Toyota

That leads us into probably the coolest part of the Century.

You can also buy one with an optional sliding door.

You can also buy one with an optional sliding door.
The Toyota Century SUV.      Toyota

How cool is that?

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