The urge to online shop is as strong as ever during coronavirus lockdowns, but shopping habits have changed in a few key ways, Moda Operandi's most recent luxury report finds.
Moda Operandi, an online retailer known for selling designer pieces straight from the runways, recently released its biannual luxury report for the fall/winter runway seasons.
For the report, Moda commissioned The Harris Poll to ask 1,500 US women between the ages of 18 and 60 about their shopping habits. As the coronavirus began to impact the world, Moda shifted its report's scope to more specifically examine how COVID-19 has impacted the luxury fashion industry and the products people have been buying since March 9 — the week the World Health Organization declared COVID-19 a pandemic.
Perhaps as expected, Moda's report found that people are buying more comfortable clothing and splashy home decor while social distancing. But the report also revealed that, though shoppers may not be booking trips to Saint Tropez this summer, they're still scooping up beach and vacation wear — perhaps the result of daydreaming about future travel plans.
Keep reading for seven key trends noted in Moda's luxury report.
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