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  4. An off-grid tiny home hospitality company will expand across 8 countries amid strong traveler demand — see inside its cabins

An off-grid tiny home hospitality company will expand across 8 countries amid strong traveler demand see inside its cabins

Brittany Chang   

An off-grid tiny home hospitality company will expand across 8 countries amid strong traveler demand — see inside its cabins
Someone sitting outside Unyoked's cabin.Unyoked
  • Unyoked has almost 100 off-grid tiny cabins throughout Australia, New Zealand, and the UK.
  • The company will now expand across Europe following an over $19 million fundraising round.

Off-grid tiny homes for use as short-term rentals have continued to dominate the US' hospitality industry.

Off-grid tiny homes for use as short-term rentals have continued to dominate the US
Unyoked

And it looks like this popularity isn't stopping overseas either.

And it looks like this popularity isn
Unyoked

Like other "eco-hospitality" startups that have popped up over the last few years, Australia-based Unyoked doesn't operate giant hotels with hundreds of rooms and thousands of guests.

Like other "eco-hospitality" startups that have popped up over the last few years, Australia-based Unyoked doesn
Unyoked

Instead, it has found its niche with off-grid tiny homes on wheels surrounded by nature.

Instead, it has found its niche with off-grid tiny homes on wheels surrounded by nature.
Unyoked

When you're in an Unyoked cabin — all located two hours from nearby cities — it's unlikely you'll see or hear other people.

When you
Unyoked

And this promise of seclusion has had travelers booking up its cabins since the company's debut six years ago.

And this promise of seclusion has had travelers booking up its cabins since the company
Unyoked

Within the first 48 hours of Unyoked's March 2017 launch, all of its cabins were booked out for months in advance, Cameron Grant — who founded the company with his twin Chris — told Insider.

Within the first 48 hours of Unyoked
Unyoked

The hospitality provider currently has almost 100 units speckled throughout Australia and New Zealand with a handful in the UK.

The hospitality provider currently has almost 100 units speckled throughout Australia and New Zealand with a handful in the UK.
Unyoked

And over the last six years, these cabins have maintained an approximately 73% occupancy rate, Grant said.

And over the last six years, these cabins have maintained an approximately 73% occupancy rate, Grant said.
Unyoked

Following this high demand and an over $19 million fundraising round, the hospitality company will now begin expanding across Europe …

Following this high demand and an over $19 million fundraising round, the hospitality company will now begin expanding across Europe …
Unyoked

… focusing on Scandinavia, Germany, Belgium, the Netherlands, Luxembourg, Austria, Switzerland, and the UK.

… focusing on Scandinavia, Germany, Belgium, the Netherlands, Luxembourg, Austria, Switzerland, and the UK.
Unyoked

Grant believes the company has seen this level of success because it "created a new category of travel."

Grant believes the company has seen this level of success because it "created a new category of travel."
Unyoked

"It's not the same as people booking an Airbnb and going for a weekend away," he said. "They're booking Unyoked because they're stressed, anxious, need a sense of freedom, or want to clear their head. And they're connecting with the fact that these natural locations are what makes them feel [better]."

"It
Unyoked

Unyoked's target demographic is millennials. Think of the stereotypical burnt-out young worker in need of a break and some nature.

Unyoked
Unyoked

Unyoked wants to grow its footprint to around 400 units in the next 18 months, Grant said.

Unyoked wants to grow its footprint to around 400 units in the next 18 months, Grant said.
Unyoked

And in the next three to four years, the goal is to have about a thousand of these tiny homes in operation.

And in the next three to four years, the goal is to have about a thousand of these tiny homes in operation.
Unyoked

Similar to US-based Getaway — known for its Instagrammable matte black tiny cabins — Unyoked's properties are all accessible by city dwellers.

Similar to US-based Getaway  — known for its Instagrammable matte black tiny cabins —  Unyoked
Unyoked

But according to Grant, Unyoked prioritizes seclusion, unlike Getaway.

But according to Grant, Unyoked prioritizes seclusion, unlike Getaway.
Unyoked

Some of its units are all on the same property.

Some of its units are all on the same property.
Unyoked

But given the distance between cabins, travelers likely won't see or hear other Unyoked guests during their stay.

But given the distance between cabins, travelers likely won
Unyoked

Inside, the approximately 10-foot by 30-foot tiny homes all have kitchens, full bathrooms, and a bed.

Inside, the approximately 10-foot by 30-foot tiny homes all have kitchens, full bathrooms, and a bed.
Unyoked

The walls are lined with plywood-like walls, leaving the natural wood grain exposed.

The walls are lined with plywood-like walls, leaving the natural wood grain exposed.
Unyoked

And outside, every unit comes with an outdoor fire pit and cooking equipment for travelers who want a true camping experience.

And outside, every unit comes with an outdoor fire pit and cooking equipment for travelers who want a true camping experience.
Unyoked

To remain off-grid, all of the tiny homes are equipped with solar power, rainwater tanks, wooden fireplaces, and composting toilets.

To remain off-grid, all of the tiny homes are equipped with solar power, rainwater tanks,  wooden fireplaces, and composting toilets.
Unyoked

The units are designed in-house and tweaked for their locations' climates. Unyoked then partners with builders to create the units.

The units are designed in-house and tweaked for their locations
Unyoked

When it's time to deliver, the home on wheels can be towed to their remote destinations with a four-wheel-drive vehicle.

When it
Unyoked

Instead of relying on platforms like Airbnb and Vrbo, Unyoked's cabins can only be booked on its own platform.

Instead of relying on platforms like Airbnb and Vrbo, Unyoked
Unyoked

Over the last few years, hospitality operators with off-grid tiny homes have seen a boom in bookings.

Over the last few years, hospitality operators with off-grid tiny homes have seen a boom in bookings.
Unyoked

Many Airbnb hosts with unique tiny homes have seen consistent bookings.

Many Airbnb hosts with unique tiny homes have seen consistent bookings.
Courtesy of Seth and Emily Britt

Source: Insider

And in 2022, Getaway opened nine new locations, bringing its total number of cabins across the US to over 1,000.

And in 2022, Getaway opened nine new locations, bringing its total number of cabins across the US to over 1,000.
Getaway

Source: Getaway


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