An influencer couple revealed their child's gender on Dubai's Burj Khalifa, the tallest building in the world

• Anasala Family, a family YouTube channel with over 7 million subscribers, revealed their upcoming child's gender on the Burj Khalifa, the tallest building in the world that's located in Dubai.
• On social media, people speculated that the family had paid approximately $100,000 USD for the reveal.
• The family's management team told Insider that the family "didn’t pay any amount to any entity to make this happen."
• Gender reveal parties have come into the spotlight recently after one that involved a faulty smoke machine sparked the El Dorado Fire in California, which has burned more than 13,500 acres, per ABC7.

The most recent viral gender reveal event has taken the trend to new heights — literally.

YouTube family channel Anasala Family posting a video of an event that projected their upcoming child's gender on to Dubai's Burj Khalifa, the tallest building in the world. A video depicting the event was posted just days after a California gender reveal party sparked a fire that has consumed over 13,500 acres.

Anasala Family is a YouTube channel that features husband and wife Anas Marwah and Asala Maleh, as well as daughter Mila Marwah. The family recently posted a video titled "THE BIGGEST BABY GENDER REVEAL EVER (Burj Khalifa) /اكبر حفلة معرفة جنس مولود في العالم."

The video, which was published on September 8, has amassed over 16 million views to date.

Anas Marwah posted a shorter cut of the gender reveal on Instagram. In the video, the family watches from a bridge as the Burj Khalifa lights up with animated pink and blue designs before counting down from ten. Finally, the tower lights up bright blue, displaying the words, "It's a boy!" and later, "Congratulations Anasala family."

In the YouTube video, Asala says (per English translation subtitles) that the couple wanted to "deliver content that no one has seen before," a statement that the family's management team reiterated in an email to Insider.

The official Instagram and Twitter accounts for the Burj Khalifa also posted about the gender reveal, writing, "The big news just can't get bigger than this as the world's tallest building lights up to reveal the biggest gender reveal ever! Congratulations @AnasMarwah and @AsalaMaleh."

After the video began to go viral online, people online speculated that the couple had paid an extravagant sum (numbers circulated typically around $100,000 USD) for the event. In a statement to Insider, the family's management team said that the couple "didn't pay any amount to any entity to make this happen" and that "everything being said are rumours." They did not immediately respond to Insider's request for comment about how the event was made possible.

Gender reveal events and parties have come into the spotlight once again after one led to the El Dorado Fire in California, which has burned over 13,500 acres since it began on Saturday, September 5, according to ABC7. A statement from the California Department of Forestry and Fire Protection said that law enforcement had determined that a "smoke generating pyrotechnic device, used during a gender reveal party" was the cause of the fire.

As Insider's Canela López writes, gender reveal parties have been criticized for the pressure they can place on children who do not identify with the gender they were assigned at birth.

• Read more:
• The gender reveal party that started a 10,000-acre fire needs to be the tradition's death knell
• The woman who invented gender-reveal parties is calling for them to stop after one started a fire and burned down 10,000 acres of land in California
• People are making apocalyptic gender reveal party memes after one sparked a 12,000-acre fire in California
• Everything you need to know about gender reveal parties, how they started, and how they got out of hand