- TikToker Joseph Dehler posted a video showing a car packed with empty cans of Monster Energy drinks.
- He hoped it would catch the brand's attention, and they'd give him free drinks for life.
A mega fan of Monster Energy drinks caught the brand's attention after a video that revealed his intense love for the products went viral.
Joseph Dehler, a 22-year-old from Covington, Louisiana, posted a video on August 12 with an on-screen caption that read, "Not Cleaning my Car until Monster gives me free energy drinks for life."
@joseph_dehler Your Move @Monsterenergy ♬ Bounce When She Walk - Ohboyprince
Dehler, who filmed the video from his perspective, could be seen getting into a vehicle with a passenger seat that was barely visible beneath a huge pile of partially crushed cans. The upload then panned to show an even bigger heap that covered the back seats, which Dehler added to by throwing on yet another can.
"Your Move," Dehler wrote in the caption, and tagged the official Monster Energy TikTok account.
The video blew up with 10.6 million views and over 12,600 comments which appeared equally impressed and disturbed by the collection, as some feared for Dehler's health if the energy drinks company took him up on the offer. Energy drinks often contain caffeine as a main ingredient, which can boost energy and concentration, but excessive or regular consumption can be bad for you, and lead to heart arrhythmias, headaches, and high blood pressure, Insider previously reported.
"Bro even if Monster says yes, your life span will be like 4 days," a popular comment with over 23,900 likes joked.
Commenters were also skeptical that Monster Energy would ever respond to the video, or have any reason to provide a lifetime supply as it seemed Dehler was already taking care of that himself.
"I feel if they give you free monster they may take a hit on sales," one viewer wrote.
However, on August 13, the Monster Energy TikTok account did in fact join in with their own comment which read, "we'll be in touch."
On August 18 the account re-shared a version of the video without the on-screen captions, where it received an additional 4.1 million views and over 4,000 comments, some of which urged them to fulfill Dehler's request for a free lifetime supply.
@monsterenergy just another day in paradise. #MonsterEnergy #MonsterCan #JuiceMonster #Cans ♬ original sound - Monsterenergy
After the video took off, Dehler said Monster reached out to him in a direct message on TikTok. According to screenshots seen by Insider, what appeared to be the brand's account asked for his address so they could send him "a little something." Dehler said he has not yet received anything though, and isn't sure if it'll be the lifetime supply he was looking for.
Monster Energy did not immediately respond to Insider's request for comment.
Dehler, who has 24,000 followers on TikTok, described the style of his videos to Insider in an email exchange as "borderline absurdity."
His previous uploads have featured skits that showed a person blowing candles off someone covered in birthday cake, and two men lathered in peanut butter and jelly sharing slices of bread. But he said his enjoyment of the energy drink and his extensive can collection are genuine.
"I never planned on making videos with the cans, but once I acquired an absurd amount it seemed natural to show them off," he told Insider.
He said he purchased the drinks himself, and estimates he gets through about one a day, and the car was filled with about two year's worth. He said he "really was hoping" it would blow up and get the attention of the beverage company but he "wasn't counting on it."
On August 19, Dehler uploaded a TikTok that showed a chicken in the driver's seat of what appeared to be the same car, now empty of cans, and a further video showed Dehler as he made snow angels in a patch of grass strewn with empty Monster cans, suggesting his car is free of debris now.
For more stories like this, check out coverage from Insider's Digital Culture team here.