Air India is spending $400 million to strip its planes and create a new cabin as the carrier strives to improve its global reputation — take a look

Taylor RainsAug 14, 2023, 16:05 IST

Air India's new brand identity includes gutting its current widebody cabins and introducing a new design.Air India

Air India has announced a new brand identity, including an updated logo, livery, and cabin.
The airline is spending $400 million to overhaul its widebody aircraft as it tries to improve its reputation.

The dream of a new Air India will soon become reality.

On Thursday, the Delhi-based carrier unveiled a brand new logo and aircraft livery — as well as a sneak peek video of its future Boeing 777-300ER interior.

This follows Air India's December 2022 announcement that it would be spending $400 million to overhaul its Boeing 777 and Boeing 787 widebody aircraft.

According to the latest news, the work will start in mid-2024 and take about two and a half years to complete — though travelers can expect to see the new logo and livery by December 2023.

Air India is getting an updated logo and aircraft livery as part of the new branding.

Air India is getting an updated logo and aircraft livery as part of the new branding.Air India

Based on a video of the new interior, the planes will have four cabins, including first, business, premium economy, and regular economy.

Air India

The design is extremely different from the airline's current 777 offerings, including everything from the color scheme to the amenities.

Air India

First class will be in a 1x2x1 layout with direct-aisle access for all passengers.

Air India

The video shows the regular bells and whistles of first class, including lie-flat beds and full privacy.

Air India

Passengers will also find other amenities like a lamp, a large inflight entertainment screen, and wireless charging.

Air India

Moving through the cabin, passengers will find business class, which targets both corporate and leisure travelers.

Air India

Similar to other airlines, the seat will feature a lie-flat bed, a television, wireless charging, space, and storage.

Air India

However, it will also feature a fully-closed privacy door — which is more than competing carriers like Singapore Airlines offers in business.

Air India's new brand identity includes gutting its current widebody cabins and introducing a new design.Air India

While old Air India widebodies went straight from business to regular coach, the company is now introducing a new premium economy section.

Air India

Air India's premium economy resembles that of other carriers. The large recliner comes with a TV, legrest, headrest, and footrest.

Air India

The 2x4x2 configuration, however, means some people will still be stuck in the middle seat.

Air India

The last cabin onboard is an all-new regular coach.

Air India

The modernizations come after the full-circle takeover of Air India by private entity Tata Sons, the original founders of Air India back in the 1930s.

Tata with one of the original Air India 747s, named "Emperor Ashoka."Tata.com

The family bought the failing business in October 2021 to restore Air India to its golden days of onboard lounges and champagne.

The seats on Air India, which have the iconic Maharajah mascot.EQRoy/Shutterstock

The upgrade will solve the problem of broken tray tables and dirty upholstery that guests sometimes see onboard Air India flights today.

Nicolas Economou/NurPhoto via Getty Images

Though, the project will still take years to complete. In the meantime, Air India is leasing widebody jets to improve capacity and its product.

An Etihad Airways Boeing 777-300ER.Carlos Yudica /Shutterstock.com

"It's these aircraft that we're leasing and buying to allow us to now offer nonstop service from India to points that people want to fly," Wilson told Insider.

Singapore Airlines A350 and 777 business class.Sorbis/Shutterstock

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Air India is spending $400 million to strip its planes and create a new cabin as the carrier strives to improve its global reputation &mdash; take a look

Air India is getting an updated logo and aircraft livery as part of the new branding.

Based on a video of the new interior, the planes will have four cabins, including first, business, premium economy, and regular economy.

The design is extremely different from the airline's current 777 offerings, including everything from the color scheme to the amenities.

First class will be in a 1x2x1 layout with direct-aisle access for all passengers.

The video shows the regular bells and whistles of first class, including lie-flat beds and full privacy.

Passengers will also find other amenities like a lamp, a large inflight entertainment screen, and wireless charging.

Moving through the cabin, passengers will find business class, which targets both corporate and leisure travelers.

Similar to other airlines, the seat will feature a lie-flat bed, a television, wireless charging, space, and storage.

However, it will also feature a fully-closed privacy door — which is more than competing carriers like Singapore Airlines offers in business.

While old Air India widebodies went straight from business to regular coach, the company is now introducing a new premium economy section.

Air India's premium economy resembles that of other carriers. The large recliner comes with a TV, legrest, headrest, and footrest.

The 2x4x2 configuration, however, means some people will still be stuck in the middle seat.

The last cabin onboard is an all-new regular coach.

The modernizations come after the full-circle takeover of Air India by private entity Tata Sons, the original founders of Air India back in the 1930s.

The family bought the failing business in October 2021 to restore Air India to its golden days of onboard lounges and champagne.

The upgrade will solve the problem of broken tray tables and dirty upholstery that guests sometimes see onboard Air India flights today.

Though, the project will still take years to complete. In the meantime, Air India is leasing widebody jets to improve capacity and its product.

"It's these aircraft that we're leasing and buying to allow us to now offer nonstop service from India to points that people want to fly," Wilson told Insider.

Air India is spending $400 million to strip its planes and create a new cabin as the carrier strives to improve its global reputation — take a look