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Absurd memes about hyper-realistic cakes have taken over Twitter

Palmer Haasch   

Absurd memes about hyper-realistic cakes have taken over Twitter
  • Twitter users can't stop talking about incredibly realistic cakes that look like various inanimate objects.
  • The cake discourse appears to have been sparked by a viral video from BuzzFeed's Tasty, featuring various cakes that look like Crocs, toilet paper, and soap, among other things.
  • The video has led to people jokingly interrogating their perceptions of reality.

This past weekend, everyone on Twitter was talking about cake. Not just run-of-the-mill sheet cakes — incredibly elaborate cake creations made to look like everyday objects including shoes, toilet paper, soap, and anything else you can imagine. After a video from BuzzFeed's Tasty featuring a number of realistic cake creations went viral, people began to interrogate their own perceptions of reality.

The Tasty video credits the cakes to @redrosecake_tubageckil, who also reposted the video on Instagram. Tweeted on July 8, the video currently stands at nearly 150,000 retweets and over 337,000 likes. Its caption — "These Are All Cakes" — is simple, but definitive; it eventually prompted people to pose the question, "What if we're all just cake too?"

These kinds of realistic cakes aren't a new phenomenon — Insider previously covered one former tattoo artist, known now as the Bake King, who makes amazingly realistic cakes. However, the recent virality has brought cake discourse to new heights.

In the span of just a few short days, the cake meme has gone through a full meme life cycle, jumping off of the viral Tasty video and reaching the point of oversaturation.

Along the way, others shared their videos of realistic-looking cakes, leading to rampant speculation about what was and wasn't cake.

Now, after Twitter users made uncountable iterations of the cake meme, they're nearly inescapable. They've reached a level where "checking if someone is cake" is a meme in and of its own right.

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