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A woman who misspelled her own tattoo 'Everthing's Fine' accidentally sent backlash to the artist — but the permanent mistake has become more iconic online

Oct 12, 2023, 00:44 IST
Insider
LaMattina's video went mega-viral.Screenshot/TikTok - theearthlylama
  • A woman's video about her tattoo being ironically misspelled ("Everthing's Fine") went mega-viral.
  • In a follow-up clip, she explained how she and a friend made the error — not the tattoo artist.
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The internet is obsessed with a TikTok of a woman whose new typography tattoo, "Everything's Fine," was comically misspelled to say "Everthing's Fine." The woman ended up being happy with the design — since things going awry fits the theme, she later explained — but the viral video unintentionally sent initial backlash to the artist, who was just following a draft.

The client, Jordan LaMattina from Titusville, Florida, is now trying to clear the artist's name. And assuring everyone that everything is fine.

In the original clip, which was shared in late September and has been viewed over nine million times, LaMattina could be seen laughing hysterically about the permanent misspelling on her hand. The camera panned over to the tattoo artist, Jaco, who looked stunned and embarrassed. The camera then zoomed in on the new ink, which read "EVERTHING'S FINE."

"This is not your fault; this is the greatest moment in my life," LaMattina's friend Mandy, who was filming the video, said in the background as LaMattina laughed on.

The video unleashed a storm of baffled replies and quips in the comments. Many of the top replies were positive, with people saying this made the joke so much better. Others thought Jaco made the spelling error and was now traumatized by it.

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"'This is not your fault' i'm sorry but how was it not lmaoo," one top comment with over 5,000 likes posted to Jaco. "5 years from now he's going to be laying in bed unable to sleep thinking about this," another person wrote in a comment with over 148,000 likes.

The clip's virality also led to articles and headlines that directly blamed Jaco, like this one that read, "Woman in hysterics after tattoo artist makes major spelling mistake."

In a follow-up video, LaMattina provided more context around the situation. She said Mandy, who lives in a different state, visited her so they could get matching tattoos. They chose "Everything's Fine" because it's an in-joke that they say to each other instead of "hello" to joke about how everything in their lives is often not fine.

While talking over FaceTime one day, Mandy doodled the design with the spelling error, which neither of them caught at the time.

"This dyslexic shitbag's handwriting," LaMattina joked in the TikTok with Mandy. "I didn't notice because I have ADHD; she didn't notice it because she's dyslexic."

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LaMattina screenshotted the sketch and gave that draft to the tattoo parlor, DaVinci Tattoo, which was then used to make a stencil. When Jaco was stenciling it, he didn't notice the error because he was writing it down backward, and they were "distracting him so bad" by talking, they said in the video. LaMattina and Mandy also both approved the finished stencil.

"It takes like 15 minutes; that boy was crisp and quick," LaMattina recalled. She said they only realized it was spelled wrong after Mandy's wife pointed it out, and that's when Mandy started recording LaMattina's howling laughter.

LaMattina said Jaco's face was "mostly white because he couldn't tell if I was sobbing."

The two stressed that the misspelling was at no fault of Jaco, and that, if anything, it lent a deeper meaning to the tattoo.

LaMattina told Insider the tattoo error has become so beloved online that it's turned into a joke in the ADHD/dyslexia community on TikTok. One person claimed they even got the same misspelled tattoo.

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"I just hope they style it differently or put their own twist on it," she said. "I'd like to remind everyone that the tattoo is a best friend matching tattoo I have with Mandy."

In the end, LaMattina told Insider she was very happy with the "beautiful" error — but said she felt bad about inflicting any hate on Jaco. She gestured at stories from publications like LADBible and Reddit comments and said, "They have made this great tattoo artist to be something he isn't." (One Reddit thread about the incident with over 19,000 upvotes has multiple highly-voted comments suggesting the mistake was his fault, including one saying they hope Jaco "has a backup trade.")

"The guilt of knowing that he is now receiving backlash for something that wasn't his fault really deeply hurts me," LaMattina said. "He's a dad with wildlife and kids to feed, and the only thing he deserves is praise for making my tattoo a happy memory."

Luckily, it seems like the backlash has mostly subsided after the TikToker provided the full context. When reached, DaVinci Tattoo told Insider that "all is well" and that the mistake "made the irony of the joke better."

Jaco, who has been tattooing for two years, told Insider that once the explanation was posted publicly, it seemed like people were mostly understanding of what transpired.

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"Misspelling has happened to plenty of artists in their career — nobody wants to be in that position," he said. "I knew in that moment it was going to be huge, and honestly expected far more backlash."

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