A woman waited three hours to enter a designer sample sale, confounding TikTokers. She said it was 'absolutely' worth it and downright enjoyable.

• TikToker Tita Loyek chronicled her hourslong wait to get into an NYC sample sale for the brand Cult Gaia.
• Commenters were largely confounded by the enormous crowds and lines, with many saying they had never heard of the label.

A TikToker's three-hour wait to enter a sample sale in New York City divided reactions on TikTok, with many leaving confounded comments in response to the seemingly endless line.

But the creator, Tita Loyek, told Insider it was not only "absolutely" worth the wait but downright enjoyable. She then flaunted her haul of discounted designer goods that further confused viewers.

Loyek arrived at the Cult Gaia sample sale last Tuesday morning after hearing about it on TikTok, assuming everyone would be at work. She said she was stunned by the turnout.

"I looked at the girl behind me and said, 'Do you mind if you hold my spot?'" she told Insider. "'I'm gonna take a video. This is going to go so viral.'"

Her video chronicling the massive queue has 1.9 million views.

Cult Gaia, a brand founded a decade ago by Jasmin Hekmat, has developed a burgeoning following thanks to its "sculptural" designs that are "inspired by nature and women," its website touts.

Loyek, 26, who left her job at luxury fashion giant Kering to become a full-time TikToker in June, told Insider she arrived with a mission in mind: to source outfits for her upcoming destination wedding in Switzerland. On the docket are a welcome party, rehearsal dinner, three looks for the wedding day, and a getup for Sunday brunch, she said. Loyek also has a "really specific vision" for her six bridesmaids and is paying for their dresses as well.

As Loyek documented her excitement to get into the Cult Gaia sample sale — which clocked a wait of 3 hours and 9 minutes — commenters were less than enthused observing the event.

They were largely put off by the crowds and were baffled by the fashion fanatism.

"Nothing in this world I care about this much," one wrote, as many quipped that they'd never even heard of Cult Gaia. "How can there be anything good left," another added.

Loyek then hauled her purchases in a follow-up video, including a $45 hair claw ("Maybe for my rehearsal dinner look," she told Insider), $140 shoes, and a $450 white feather dress (which was on her wishlist, and which she said retailed for roughly $3,000.)

She even purchased a bag for a woman she met in line, but who had to leave the line, she said.

While many other in-the-know fashion fans celebrated her purchases and her kind gesture to a stranger, a swath of commenters continued to scratch their heads at these "sales" that she had waited three hours for.

"Guess I'm poor because I would never spend $40 on a hair clip," one top commenter wrote. "$3000 for a sheet with faux feathers attached? I will never understand," another person commented.

Loyek told Insider she has no qualms about the event. In fact, she enjoyed waiting in line, both because of the items she purchased and the group of six friends she made along the way.

"I am a talkative person, I'm a social person. I don't shut up," she said. "Having that kind of community just standing in that line — it's something fun."

One of the six newfound friends did a Starbucks run for the rest of the crew, and when another "fallen soldier" had to leave for work after waiting for nearly three hours, Loyek offered to shop for her, bagging her a pink purse.

"You get in the trenches with the girls," Loyek said.

Once inside, however, the vibes became "a little vicious," the creator recounted on TikTok, with some attendees in the shoes and handbag section even "throwing out elbows."

Going viral further heightened the experience, Loyek said, and she's since connected with a major sample sale-hosting company for potential future collaborations.

She's mostly unfazed by critical commenters. The entire event — the shopping experience, the hauls, the viral TikTok — ultimately netted positively for her.

"Honestly, just in views alone, yes, it was worth it," she said on TikTok. "You guys made this a business expense — it's a write-off."