A woman says she's made $16,000 selling friendship bracelets thanks to Taylor Swift's Eras Tour

• Jamie Tompkins says she's made $16,000 from selling Eras Tour-themed bracelets on Etsy.
• Tompkins tells Insider she opened her Etsy shop PigtailsandPixiDust in early 2022 as a hobby.

Swifties are trading friendship bracelets, and Etsy sellers are cashing in on it.

One creator says she's made tens of thousands of dollars by selling colorful friendship bracelets to Taylor Swift fans.

Jamie Tompkins, 46, tells Insider she opened her Etsy shop PigtailsandPixiDust in early 2022 as a hobby. Based in Oklahoma, she also has a full-time job as an events manager in Oklahoma City.

But Tompkins' side hustle really took off after she and her daughter went to the Eras Tour show in Arlington, Texas, on April 2.

Tompkins, who describes herself as a "huge Swiftie," says she got into making the bracelets when she and her daughter crafted them for the concert.

"I started out selling hair bows and headbands on my shop, then my daughter and I made 100 friendship bracelets to trade at the Eras Tour," Tompkins says. "We ended up having roughly 50 left and my daughter suggested that I put them on my Etsy shop and see if I could sell them. They sold out in two days, and I have been making more every day since."

Tompkins sells packs of five bracelets for $15, all of which feature iconic Swift lyrics like "Shake It Off," "I'm The Problem," and "Fearless."

Jamie Tompkins says she's made about $16,000 from selling Swift-themed bracelets

Ever since the Eras Tour kicked off in March, attendees have taken to social media to share photos and videos of their arms decked out in bracelets.

One TikTok user, Katherine Zaino, made a video in May that showed her bare arms before the concert and after when they were covered in friendship bracelets. The video has nearly 3 million likes as of Tuesday.

Another TikTok user, Emma Elliott, shared her tips and tips for trading bracelets at the concert. Her video has over 250,000 views as of Tuesday.

The trend is inspired by one of the lyrics in Swift's "Midnights" song, "You're On Your Own Kid," in which Swift sings: "Make the friendship bracelets, take the moment and taste it, you've got no reason to be afraid."

The bracelets, made from brightly-colored beads, pay homage to various Taylor Swift songs, lyrics, and Easter eggs, and fans have started a tradition of trading bracelets with each other at every stop of the Eras Tour.

One creative fan went as far as making a dress out of hundreds of friendship bracelets.

And celebrities have even gotten in on the trend, with everyone from Gigi Hadid to Flavor Flav showing off their stacks of friendship bracelets.

While some fans are making their own bracelets, many seem to be buying them online from sellers like Tompkins. And she's not the only Etsy creator to jump on the trend. A search for an "Eras friendship bracelet" on Etsy yields 7,595 results, as of Tuesday. Some creators are selling friendship-bracelet kits for fans as well.

Tompkins says that her small business has been so lucrative, she hopes to save the money she's made and be able to retire early to focus solely on her Etsy shop.

As for aspiring Etsy sellers wanting to get in on the friendship-bracelet trend, Tompkins says they should anticipate a lot of hard work.

"You have to put in a lot of work to make it successful," she says. "It's not an easy side hustle, it requires a lot of hard work and dedication, but if you're making something you love it is all worth it."