- A TikToker filmed himself eating a heart-shaped potato chip as part of a "what I eat in a day" video.
- He now thinks it could have won him a cash prize of over $120,000 as part of a competition.
A TikToker said he accidentally ate a heart-shaped potato chip that had the potential to win him a huge cash prize, and viewers are asking the brand to pay up.
The creator, whose username is @corysworldd, posted a video on February 2 showing a sandwich and packet of potato chips he was eating for lunch. It was part of a "what I eat in a day" series where he shows his meals.
@corysworldd Maggi bag results #wieiad #whatieatinaday #corysworld #eatwithme #eatwithcory #food #foodie #foodtiktok #fyp ♬ Coconut Mall (From "Mario Kart Wii") - Arcade Player
But on February 8, the creator, who goes only by Cory, posted a follow-up video saying he thinks a chip he ate in the video could have won a competition hosted by Walkers, a British potato chip brand.
"Stop what you're doing. This is an emergency broadcast. I think I may have just eaten the £100,000 Walker's crisp," Cory said in the video, which received 350,000 views.
The TikToker referenced a competition on the brand's website, which states that it has placed special heart-shaped chips in its bags and that the customer who finds the "best" one could win £100,000, the equivalent of around $120,750 dollars, provided they take a photo of the chip, keep it in a safe place, and follow the brand on social media.
In his follow-up video, Cory said he did not know about the competition at the time, which was advertised on the packet. He went on to share a screenshot from his previous TikTok, zooming in on the chip to show its shape and comparing it to an example heart-shaped chip on the brand's website.
"That is the same," he said, adding, "What happens next? Can everyone tag Walker's so we can sort this situation out please."
@corysworldd #stitch with @Corys World ♬ Coconut Mall (From "Mario Kart Wii") - Arcade Player
The TikToker did not state whether he was going to use his screenshot to apply to the competition, but dozens of viewers tagged the brand in the comments section, saying they thought he deserved to win even though he had already eaten the chip.
"Give this man his money !!" and "Here is your winner!" users wrote, as they tagged the brand in their comments.
Other commenters said they were shocked that Cory ate the chip without realizing that it could have won him the prize money, and urged him to get in contact with the brand himself so he could be considered for the competition's shortlist.
According to the Daily Mail, Cory said he was also shocked to learn that he ate the potato chip that could potentially have earned him a large cash prize.
"'I can't believe it happened and that I even caught it on camera," he was quoted as saying, adding, "I can't help but laugh about it and I think everyone who watched the video got a good laugh out of it too!"
A Walkers spokesperson told Insider that Cory would not be eligible for the prize because he ate the chip in question.
"Such a shame that Cory has eaten that crisp! We do need to be fair to all the other Walkers fans that have followed our competition T&Cs and held onto their crisp for safekeeping, so I'm afraid we won't be able to accept his entry this time round," they said.
The TikTok creator did not immediately respond to Insider's request for comment.
For more stories like this, check out coverage from Insider's Digital Culture team here.