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Kim Kardashian's brand sent free shapewear to a TikToker whose SKIMS review went viral, but the customer still isn't impressed

Feb 23, 2021, 03:21 IST
Insider
Adriana Barich (left) shared a review on TikTok of SKIMS briefs she ordered (right).Adriana Barich; SKIMS
  • In January, Adriana Barich reviewed a pair of briefs she bought from Kim Kardashian's brand, SKIMS.
  • Barich's TikTok review of the briefs went viral and got the attention of SKIMS.
  • Barich said she thinks the issue with the briefs was that she ordered the wrong size.
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After months of admiring products from Kim Kardashian West's shapewear line, SKIMS, Adriana Barich decided to take the plunge and try items from the brand for herself.

Barich, who's from Nevada and goes by the first name Adria on her social media accounts, ordered the $32 SKIMS sculpting mid waist brief online from Nordstrom after seeing rave reviews of the shapewear item on TikTok.

According to the product description, the mid-rise brief is supposed to provide support while lifting and shaping your butt. "The whisper-soft and seamless construction makes this Butt Sculpting piece an everyday staple for enhancing your body's natural shape," the description reads.

But when Barich got the briefs in the mail and tried them on, she didn't get the look she was going for.

She documented her reaction to the bottoms in a TikTok in January that now has 11 million views and more than 1.4 million likes.

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Barich, who had previously never tried shapewear from SKIMS or other brands, said that when she ordered the briefs, the SKIMS size guide on Nordstrom's website suggested a large/extra-large, but she decided to stick with her normal size, which is a small/medium.

"I just thought there was no way I'm a large/extra-large because I'm a true small/medium in everything else. I expected that to fit perfectly," Barich told Insider.

When Barich took the briefs out of the package, she thought the fabric and silicone waist grip felt great - but trying them on was another story, which she thinks is because she ordered her normal size, not SKIMS' recommended size.

As she described, two of her roommates watched as she struggled to pull up the bottoms. After one of them said that Barich looked "like the Pillsbury Doughboy" wearing the briefs, she decided to make her now-widely viewed TikTok video.

"It sucked me in, but it didn't give me a good shape," Barich said of the mid-rise brief.

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On February 3, after Barich's TikTok review of the SKIMS bottoms had gained traction on TikTok, the official SKIMS Instagram account reached out to Barich in a direct message and offered to send her other products from the brand for free.

SKIMS reached out to Barich on Instagram offering to send her free products.Adriana Barich/Getty Images

Barich asked if SKIMS could send her a size large/extra-large in the briefs that she initially tried and documented on TikTok.

Barich said that SKIMS sent her the $62 sculpting bodysuit with snaps, the $32 sculpting bra, and the $36 sculpting high waist brief instead of the mid-waist style. The high-waisted briefs were similar to the original bottoms that Barich tried in her popular TikTok video but have a higher waistline.

Barich told Insider that she ended up liking the bra that SKIMS sent to her, but that the high-waisted briefs still weren't the best fit for her.

"This one is still giving me the double butt cheek, which isn't what I meant when I said I wanted more a--," Barich said in the TikTok video. "It's not giving the shape that I would want, necessarily. I feel kind of like a parallelogram."

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She added that the high-waisted bottom stayed up pretty well and felt comfortable. She liked the fact that the fabric seemed to move with her body.

But Barich told Insider that the seemingly varied sizing of the SKIMS products she tried made her feel frustrated.

"People buy it wanting to look like Kim Kardashian, and if they have to get a size that's larger than they should be, they already don't feel their best," Barich said of SKIMS products. "Shapewear is supposed to make you feel your best."

Since sharing her first SKIMS video on TikTok, Barich has heard from other shapewear brands, who have offered to send her their products for reviews. The once-shapewear novice is now giving her honest takes on undergarments in a series she calls the "Shapewear Olympics" on TikTok.

Barich says that she hopes her review videos instill in viewers a sense of confidence - and show people that it's normal to wear different sizes in different clothing items.

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"I want to really create a space where people feel comfortable in their bodies," Barich told Insider.

Representatives for SKIMS did not respond to Insider's request for comment.

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