A Tesla buyer says he got a $12,000 discount after asking for a reduction on his order following big price cuts

• One buyer told Insider he got a $12,000 reduction after asking Tesla to adjust his order's cost.
• The order that he placed last July for a Model Y was reduced to $60,440.

A Tesla buyer who has yet to receive his car said the company reduced the cost of his order by about $12,000 after he complained about missing out on big price cuts.

The man, who asked to not be named for privacy concerns but whose identity is known to Insider, ordered his Tesla Model Y last July for $72,440.

After Tesla announced significant price cuts earlier this month, he told Insider he contacted Tesla through online chat to ask for a price reduction on his order.

A representative told him that it would not be possible. However, the next day, an email informed the buyer that the cost would now be $60,440. Insider has viewed a screenshot of the email.

Some Tesla owners have taken to Reddit to voice their disappointment in missing out on the price cuts from Elon Musk's electric-car maker.

One man who paid $72,000 for his Model Y in November said the reductions had left him "crying in a fetal position."

Another who said they got their Tesla in mid-December joked about "the sound of $10,000 evaporating" from their wallet.

Marianne Simmons, who paid more than $77,000 in September for a Model Y, told Bloomberg: "I feel like I got duped. I feel like I got taken advantage of as a consumer."

On January 13, Tesla announced price reductions of between 6% and 20% for the Model 3 sedan and the Model Y SUV in the US, according to calculations from Reuters. Tesla had already reduced prices by about 40% in Asia, which led some owners to protest outside of delivery centers and showrooms after missing out on the cuts.

The price cuts contrast Tesla's 2022 approach, in which it raised prices several times amid supply-chain disruptions despite concerns about the broader economy. Tesla did offer discounts of $7,500 late last year on the Model 3 and Model Y.

Dan Ives, an analyst at Wedbush, said in a January 4 note that Tesla faced "a fork in the road" in 2023 due to rising competition and lower demand.

Tesla didn't respond to a request for comment from Insider.

Have you asked for a discount on your Tesla? Contact this reporter at stabahriti@insider.com