A new European low-cost airline is adding nonstop service from New York to London for $116 one-way see Norse Atlantic Airways's full list of routes

• In April, Norwegian low-cost startup Norse Atlantic Airways announced its first four routes between Oslo and the US.
• The carrier is expanding its network with a route between New York and London for $116 one-way.

New low-cost carrier Norse Atlantic Airways is expanding its European route map beyond Norway, with plans to ferry passengers between New York and London for $116 one-way starting in August.

On April 29, Norse announced it will connect Oslo to New York's JFK International Airport, Fort Lauderdale, Los Angeles, and Orlando starting this summer. The new competition will bring more options to travelers and herald a "new era for consumers seeking good value, choice and friendly service when choosing to travel across the Atlantic."

"Norse now offers the lowest one-way point-to-point transatlantic fares in the market," CEO Bjorn Tore Larsen said in a press release. "Whether traveling on business, leisure or simply wishing to explore the world, Norse now makes it possible for everyone to explore for less."

In the initial announcement, the startup revealed that routes from the US to London and Paris would "be announced soon." In March, the airline confirmed it had received slots at London's Gatwick airport at "no cost," and, on Friday, Norse officially announced it will be using its fifth-freedom right to fly customers nonstop from JFK to Gatwick starting August 12. Fares start at $116-one way, according to Norse's website.

According to the airline, a temporary flight between London and Oslo will start in August and operate through the summer, where customers can continue on to one of Norse's four US destinations from Norway. In addition to London, Norse also said it plans to add Paris to its route map "soon."

Norse intends to fill the niche transatlantic gap left behind when Norwegian Air Shuttle ceased its long-haul routes in 2020 due to bankruptcy. Keeping with its Viking theme, the airline will fly Boeing 787 "Longships", each of which has been named after national parks around the globe, like Raet in Norway and Yosemite in California.

The carrier has a planned fleet of 15 Dreamliners, according to Norse, and received its first in December. The planes have a two-class configuration — economy and premium. When booking, travelers can choose from three fare options, including Light, Classic, and Plus, which "reflect the way that [passengers] want to travel, and which options are important to them."

Take a closer look at Norse's routes to the US.

Between Oslo and New York

Norse will begin thrice-weekly flights between Oslo and JFK on June 14, though service will increase to daily on July 4. Fares start at $129 one-way.

Between Oslo and Fort Lauderdale

Norse will begin thrice-weekly flights between Oslo and Fort Lauderdale on June 18. Fares start at $149 one-way.

Between Oslo and Orlando

Norse will begin thrice-weekly flights between Oslo and Orlando on July 5. Fares start at $149 one-way.

Between Oslo and Los Angeles

Norse will begin thrice-weekly flights between Oslo and Los Angeles on August 9. Fares start at $169 one-way.

Between New York and London

Norse will begin daily flights between New York and London on August 12. Fares start at $116 one-way.