A man shared the joy of getting drunk and going to Costco on a Friday night, a risky adult activity that's bonding millennial TikTokers
- "It's Friday night, and our entire apartment wanted to stay in," the TikToker Daniel Bennett told viewers.
- His roommate had a brilliant compromising idea: Pregame and go shopping at Costco.
A TikToker named Daniel Bennett has bonded a millennial demographic on the app who no longer want to spend their Friday nights partying or out at a bar.
The supreme Friday-night activity is, apparently, getting drunk and going to Costco.
In his June 3 viral video, Bennett, who lives in Los Angeles, took viewers along on his wild night out at the big-box retailer, where he and his roommates debated whether they needed to buy 6 pounds of meat because it was a good deal.
"New friday activity unlocked," the 27-year-old captioned the video, which has been watched 3.8 million times. It's also been tagged "millennial" for seemingly obvious reasons.
"It's Friday night and our entire apartment wanted to stay in," Bennett said in his video. "We're like, we're not going out tonight — there's no way we're going out. So one of our roommates suggested that we just go to Costco and walk around."
He then showed himself pregaming the expedition with two glasses of wine. "Fuck, why am I so excited," someone in the background, presumably one of his roommates, could be heard saying.
Bennett said he spent $85 that evening — though the damage could have been much, much worse.
"When you have a couple of drinks, the budget goes out the door," he said. "Do I need 2 pounds of shishito peppers that are $14?"
Bennett said he and his roommates had a thrilling time and also had groceries for the weekend and the rest of the forthcoming week to show for it.
"Last night I spent $100 at the bar and I'm never getting that back. The ROI on Costco is big," he joked, using the abbreviation for "return on investment."
On TikTok, his video has bonded both millennials and impassioned Costco fans. "THESE ARE MY PEOPLE," one top commenter wrote. Others said they'd done something similar but come away spending hundreds of dollars on items they probably didn't need.
"My husband and I go to Costco with our 2yo who acts just like someone who's had a few drinks and we spend at least $600 everytime," a user shared.
Similar to other US grocers like Trader Joe's, Costco has grown a cult following. The wholesale chain is beloved for its diverse offerings, like startlingly cheap food-court items, affordable clothing, and deals on electronics and jewelry. One TikTok creator, Tasmin Dhaliwal, has even built a loyal following showing fans how to eat your way through Costco with its many food samples.
Bennett told Insider he's happy that his content was so resonant with a "25 and over" crowd. And anyone younger may not understand the domestic bliss of pregaming a trip to Costco.
"Hangovers get worse as you get older," he said. "People over 25 doing activities other than going to bars is becoming more popular."