A makeup artist uses her face and body as a canvas to create optical illusions that will make you do a double take
Samantha Grindell
- Mimi Choi is an Instagram-famous makeup artist who is known for creating mind-bending makeup looks.
- The artist uses makeup to create optical illusions inspired by animals, food, and more.
- Choi's looks are often inspired by visions she sees when she is experiencing sleep paralysis, and turning the images into art helps her deal with her dreams.
- "I love the problem solving aspect of illusion makeup," Choi told Insider.
Mimi Choi has always loved makeup.
"I remember playing with my mother's lipstick when I was a child," 35-year-old Choi told Insider. "As I grew older, I became quite good at doing my own makeup to the point where family and friends would ask me to do their wedding makeup."
Despite her passion for beauty, Choi started her career as a teacher.
"When I became a Montessori preschool instructor, I would find myself painting intricate details on my nails in the evenings as a creative release," she said. "I had been teaching preschool for a few years by that time and while I love working with children, I needed to reevaluate whether it was something that I could see myself doing for the rest of my life."
At 28, Choi decided to pursue a full-time career as a makeup artist.
"With the encouragement of my family, I enrolled at Blanche Macdonald Centre here in Vancouver and began my journey as a professional makeup artist," she said.
"I wasn't completely a blank slate when I started makeup school, but I definitely honed my skills and learned new techniques while I was a student," Choi added. "More importantly, I met amazing friends and mentors at this school and even worked at the pro store and as an instructor after I graduated."
Choi began experimenting with illusions as her skills improved.
"For my first Halloween as a makeup student, I decided that I wanted to do something different," she said. "I attempted my first illusion, which was a cracked face look that I had seen online."
"I used only two liners to achieve the look and when I shared the image on Instagram, I received a lot of positive feedback," Choi added.
Choi has been creating illusions ever since, becoming famous for her mind-bending makeup looks.
Her illusions often make her body seem like it's actually food, like her skin is melting, or even like her face is merely a canvas for art.
Choi shares her illusions to Instagram, where she has over a million followers.
She also works with celebrities like Jeff Goldblum and Ezra Miller.
"I love the problem-solving aspect of illusion makeup," Choi told Insider.
"Many of my looks are angle-dependent, so it can be a challenge to achieve an impactful look, especially when painting on a surface that isn't completely flat," she said. "Once I figure things out, the results are usually super trippy and dizzying."
Choi's looks can be time-consuming to create.
"My looks can take anywhere between two and ten hours to complete depending on the scale and intricacy, but on average they take around five hours," she said.
Her looks are different, but Choi uses some go-to products for all of her creations.
"I always use the Mimi Choi Illusion Palette that I created with Mehron for all of my looks," she said. "It has all of the essentials that are required to create lift and depth."
You can buy the palette here.
"I also use very fine detail art brushes that allow me to paint intricate details," Choi said.
The art brushes allow her to create the details that make her looks so realistic.
Many of Choi's looks are inspired by her sleep paralysis.
"When I experience sleep paralysis, I often see recurring and frightening visions," she told Insider. "These have inspired some of my morbid looks, including the sliced face, melting features, and a hole in the face looks."
Choi said creating makeup looks out of her dreams helps her deal with them.
"The strange thing is that after painting one of my episodes, I stop experiencing that particular vision and move on to another one," Choi said. "In a way, makeup is my therapy."
Choi also gets inspiration for her illusions from her daily life.
"I get inspiration from just about everything that I experience," she said. "I love to travel and visit museums and am in awe of the detail of renaissance painters. I also like to view digital art for ideas and find it a challenge to re-create those looks using just makeup, as I don't use Photoshop to edit my looks."
But Choi makes a point of not looking at other makeup artists' work.
"I think that it's human nature to be influenced by other makeup artists and to be caught up in beauty trends," she said. "While there's nothing wrong with that, I find that for myself, it's much more rewarding to put the blinders on, stay in my own lane, and create what makes me happy."
"This isn't to say that I don't appreciate the work of other makeup artists, though," Choi said.
"I have many talented friends in the industry who are incredible at what they do, but I find that the ones that have made a name for themselves are those who have a distinct style and have created their own trends," she told Insider.
"I really enjoy the learning process and evolving as an artist," Choi said.
"It's so rewarding to discover new things through trial and error," Choi said of her work. "The more I paint, the more creative I feel."
"I also love the fact that the possibilities are endless and my imagination is my only limitation," she told Insider.
Choi is her own biggest critic when it comes to her work.
"My biggest challenge is my patience," she told Insider. "I always see flaws in my own work and would paint forever to achieve perfection if I could."
"Unfortunately, 10 hours is about my limit right now," Choi said.
"It's not necessary to purchase tons of expensive makeup products," Choi advised people just starting out in the makeup industry.
"It's sufficient to stick with a few basics and then build from there," she said, encouraging people to start where they can.
Choi also thinks it's important for aspiring makeup artists to expose themselves to different types of beauty styles.
"I would suggest anyone looking to experiment to discover the type of makeup style that appeals to them by exploring the internet and social media," Choi said.
"From there, I encourage all of my students to develop their own style and to not be caught up in what is popular and trendy at the moment," she added.
Choi teaches master classes to help others improve their makeup skills.
"Before the pandemic, I combined my passions for makeup, teaching, and travel to lead master classes, demonstrations, and workshops around the world," she told Insider. "Currently, I'm teaching online, which has made my classes accessible to more people around the world."
"I find that my classes are attended by not only makeup artists, but by mothers, children, and general art enthusiasts," Choi said.
The virtual classes allow Choi's students to see how the artist creates her looks.
"While nothing will replace the experience of learning in person, these online classes offer something different and have turned into more of a 'paint along' session where I demonstrate a look while my students paint at the same time from the comfort of their own homes," Choi said of her classes.
"I will continue teaching online as the world recovers from the pandemic, but I am eager to get back on the road to meet my followers in person," Choi added.
Choi encouraged people who are just starting to learn about makeup to be patient with themselves.
"It's important not to compare yourself to other artists," she said. "As long as you've improved from your last look, you are growing as an artist."
"Everyone has a unique path that is ideal for them, and if they are honest and work hard at it, they will discover that path," she added.
"It is never too late to pursue your passion," Choi said.
"I'm proof of that, as I decided to switch careers at a relatively late age," she said.
You can see more of Choi's work on her website and follow her on Instagram.
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