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But for creator Annie Thomas, transforming herself into TV and movie characters is no passing trend. Speaking to Insider, Thomas described herself as an "unprofessional makeup artist" who began teaching herself beauty skills approximately three years ago. Now, her work has become extremely popular on platforms like TikTok and YouTube.
Here's how Thomas creates her 3D makeup looks using only beauty products, paper, and creativity.
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Annie Thomas is a self-described "unprofessional makeup artist" who transforms herself into characters from movies and television shows.
Annie Thomas showed half of her face for this "Rick and Morty"-inspired look.
Annie Thomas
Speaking to Insider, Thomas said she "jumped into" makeup artistry approximately three years ago.
Annie Thomas is hardly recognizable in most of her makeup looks.
Annie Thomas
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Though she only became interested in special-effects makeup three years ago, Thomas has always loved illustrating cartoon characters.
Using makeup and paper, she transformed herself into SpongeBob SquarePants.
Annie Thomas
Rather than just painting her face to look like a character, she also attaches paper to herself to create a character's entire body.
Thomas has always loved drawing cartoon characters, especially from Nickelodeon.
Annie Thomas
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It often takes Thomas hours to create a single look.
Annie Thomas wears a bald cap to create looks like this Buzz Lightyear transformation.
Annie Thomas
She first sketches each character, and then uses body paint to complete her looks.
There's a multi-step process behind Annie Thomas' artwork.
Annie Thomas
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Thomas is sometimes visible in her makeup looks.
Annie Thomas used paper to create Fiona's ogre ear and princess tiara.
Annie Thomas
But most often, Thomas is hardly recognizable once she applies her makeup and paper creations.
Annie Thomas has transformed herself into numerous "Shrek" characters.
Annie Thomas
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Surprisingly, the artist says she doesn't spend much time planning each look.
Annie Thomas created this Maleficent look, and others, in one shot.
Annie Thomas
Thomas says it's important to remember that you don't need "expensive makeup, lighting, or backdrops" to create your own beauty looks.
Much of this Boo-inspired look was created using paper.
Annie Thomas