A luxury RV maker has turned a Ford F-250 into a $350,000 camper with almost all the comforts of home — including laundry

Brittany ChangSep 9, 2023, 17:57 IST

27North's RexRover is a luxury $350,000 Ford F-250-based camper with all the amenities of a typical home.27North

RV maker 27North's newest is a pickup truck-based camper called RexRover.
The $350,000 tiny home on wheels has unusually luxurious amenities like a washing machine.

Amid a recreational vehicle "bloodbath," 27North is remaining resilient with its newest RV: a luxury $350,000 pickup truck-based camper with all the amenities of a typical home.

Sales have been looking grim across the general RV industry. From 2020 up until recently, companies that specialize in these tiny homes on wheels were in their prime. Sales skyrocketed, companies like Winnebago amassed multi-billion-dollar backlogs, and campsites became packed with travelers.

Now, it feels like a fever dream of the past. These once-invincible brands have been seeing a dip in RV sales. And shipments for these vehicles have dropped 47.7% from 2023 compared to the same time in 2022, according to July data from the RV Industry Association.

"There is, and I'm not using this term lightly, a bloodbath within the RV industry," Marc Glasser, the chief market strategist for 27North, told Insider.

27North

Amid this, luxury camper van and truck maker 27North says its sales are looking better than ever.

27North

27North's newest product, the RexRover, has been available to purchase since March and had its first major public debut in mid-May at the Overland Expo in Flagstaff, Arizona.

27North

27North's newest product, the RexRover, has been available to purchase since March and had its first major public debut in mid-May at the Overland Expo in Flagstaff, Arizona.

But its latest offering isn't a typical Class B camper van.

27North

To do this, 27North used a Ford F-250 SuperCab 4x4.

27North

At 22 feet long, the truck camper is about the same length as a typical 170-inch wheelbase Mercedes Benz Sprinter camper van.

27North

The RexRover starts at $350,000.

27North

Yes, it's a hefty cost compared to most camper vans.

27North

It may seem irrational to sell a camper this expensive when RV shipments have been down.

27North

Inside the carbon fiber shell, the amenities are akin to a typical home.

27North

To sleep up to five people, there's a king bed over the cab and a rear queen bed that can convert into a dinette.

27North

Like most fully built-out RVs, the kitchen has a refrigerator-freezer and a thick countertop with a pull-out extension.

27North

No toy left behind: The truck can tow up to 3,000 pounds.

27North

To power its amenities, the vehicle has a power system that Glasser says could allow the RV to stay off-grid indefinitely.

27North

It's the little touches that make the RexRover luxurious.

27North

And so far, buyers have been responding to these on-the-road comforts.

27North

The first unit shipped out a few months ago.

27North

"We can't make them fast enough," Glasser said.

27North

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A luxury RV maker has turned a Ford F-250 into a $350,000 camper with almost all the comforts of home &mdash; including laundry

"There is, and I'm not using this term lightly, a bloodbath within the RV industry," Marc Glasser, the chief market strategist for 27North, told Insider.

Amid this, luxury camper van and truck maker 27North says its sales are looking better than ever.

27North's newest product, the RexRover, has been available to purchase since March and had its first major public debut in mid-May at the Overland Expo in Flagstaff, Arizona.

But its latest offering isn't a typical Class B camper van.

To do this, 27North used a Ford F-250 SuperCab 4x4.

At 22 feet long, the truck camper is about the same length as a typical 170-inch wheelbase Mercedes Benz Sprinter camper van.

The RexRover starts at $350,000.

Yes, it's a hefty cost compared to most camper vans.

It may seem irrational to sell a camper this expensive when RV shipments have been down.

Inside the carbon fiber shell, the amenities are akin to a typical home.

To sleep up to five people, there's a king bed over the cab and a rear queen bed that can convert into a dinette.

Like most fully built-out RVs, the kitchen has a refrigerator-freezer and a thick countertop with a pull-out extension.

No toy left behind: The truck can tow up to 3,000 pounds.

To power its amenities, the vehicle has a power system that Glasser says could allow the RV to stay off-grid indefinitely.

It's the little touches that make the RexRover luxurious.

And so far, buyers have been responding to these on-the-road comforts.

The first unit shipped out a few months ago.

"We can't make them fast enough," Glasser said.

A luxury RV maker has turned a Ford F-250 into a $350,000 camper with almost all the comforts of home — including laundry