A luxury European spa chain has opened its first US location on a tiny island in the middle of New York Harbor see what it's like inside the $50 million QC NY
Brittany Chang
Brittany Chang/Insider
- Luxury European spa and resorts company QC Terme has opened it's first US location in New York.
- QC NY is filled with wellness amenities like themed saunas, massage spaces, and relaxation rooms.
New York City is known for its frenetic, maybe even chaotic, hustle and bustle energy.
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And let's face it, living in a city crammed with millions of people and constant sensory overload can be exhausting.
People stand outside a subway station in Times Square, New York City. The New York City subway system is the largest in the US. Spencer Platt/Getty Images
So it's no surprise luxury European spa brand QC Terme has scouted New York City to be the home of its first US location.
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And with the global wellness market projected to reach $7 trillion by 2025 — according to the Global Wellness Institute — it seems like there's no better time to open the East Coast getaway.
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Source: Global Wellness Institute
QC Terme's relaxing and plush spas and hotels are scattered throughout Italy with one location in France.
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Source: QC Terme
Before settling on New York, the team also weighed markets like Arizona and Chicago.
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In the future, QC Terme wants to continue its US expansion.
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But New York has always been the company's "initial dream," Megan Reeves, a spokesperson for the company, told Insider.
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According to Andrea Quadrio Curzio, the co-founder of QC Terme, New York fits the profile of a city that could appreciate QC's spaces and "ideas of wellbeing."
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"The city ... takes a lot in terms of emotion," Curzio told Insider. "I've never been in a place where you have so many things and interests, but it could easily become tiring."
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But luckily for the overworked and weary city dwellers, the luxury spa has finally opened on Governors Island, New York after years of proposals, planning, and construction.
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The spa might be built as a getaway, but you'll never forget how close you are to the city: Almost every window provides sweeping views of the water and the adjacent skyline.
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The island and its newest luxury spa filled with saunas and relaxation rooms is just a short ferry ride from Manhattan.
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By its nature, Governors Island — which has a rich military history — already serves as a reprieve from the city.
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Source: Governors Island
It's physically distant from all the boroughs. And compared to Manhattan, it's quiet, surrounded by water, full of nature, and primarily frequented by locals during warm summer afternoons.
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Even without the 660-person spa, the island is already a sleepy sanctuary.
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To pay homage to the location's history, the QC team turned Governor Island's defunct army barracks into the spa retreat …
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… a renovation process that first began when QC signed the lease in 2016.
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And at that point, the team had already spent a decade working on the proposal and project, Janine DiGioacchino, the CEO of QC Terme USA, told Insider.
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And for the past roughly six years, QC has been refurbishing the barracks, a process that included a historical and excavator expert who had to sift through all the lifted dirt.
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In the future, QC NY will expand into three barracks to accommodate an additional restaurant and more massage rooms.
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But for now, it's starting out with one building, which was already a $50 million investment.
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Despite the location's gruff history, the spa was designed to feel like a welcoming home filled with Italian designed and imported furnishings.
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There are reminders of Curzio's childhood throughout building, from the hanging globes in the lobby to the photos of his family that line the walls.
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And the nearly labyrinthine hallways of the barracks make its visitors feel like they're discovering the spa's pockets of relaxation.
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There are two more buildings in the works, but the first location already has a trove of spa amenities.
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The upper floors are filled with a variety of saunas, relaxation rooms, and massage rooms …
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… while the lower "acqua" level has steam baths, Vichy showers, hydro jets, foot baths, and even more saunas.
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There's even an outdoor pool with lounge chairs and a cafe that serves alcohol, coffee, and meals.
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Some of its most unique amenities include the "themed saunas," like this one designed to look like a park during an autumn afternoon …
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… and another that smells of pine woods in the mountain.
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There's even a sauna with an arguably kitschy but cute nod to the city.
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The majority of QC Terme's global guests visit with companions, and QC NY's space was designed to facilitate these social group visits.
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Most of the relaxation rooms, such as the Cocoon Room shown below, are filled with plush adjacent seating, perfect for groups of people.
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And many of the lounge chairs behind the outdoor pool are paired together, perfect for tanning and napping under the sun with a friend.
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"Most people need to … take time for themselves and stay in a nice environment where people take care of the details and pamper [them]," Curzio said. "And part of Italian culture is to take care of these details and to truly welcome people."
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QC NY was designed to be a wellness and relaxation haven for city dwellers.
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But reprieve — with its fancy saunas and expensive hairdryers — comes at a cost.
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Entry starts at $88 on weekdays but can go up to $116 for Fridays, weekends, and holidays.
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Source: QC NY
While this ticket includes access to QC NY's facilities like its saunas and pool, it doesn't include any massages, which can range up to $250.
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