A funeral home in El Salvador is selling hot pink Barbie-themed coffins because the owner wants to 'jump on' the movie's success

• A funeral home in El Salvador is offering clients hot pink "Barbie" coffins.
• The owner told the AP the coffins have been a major "success" since "Barbie" came out in July.

A funeral home in El Salvador is putting its own spin on "Barbie" mania.

Since the release of the hotly anticipated Greta Gerwig-directed film starring Margot Robbie and Ryan Gosling, Alpha and Omega Funeral Home in Ahuachapán has been providing clientele with the option of burying their loved ones in hot pink metal coffins complete with white linings, gold embellishments, and, of course, posters of the doll herself, according to the Associated Press.

On Friday, owner Isaac Villegas told the AP his funeral home had offered pink coffins before "Barbie" came out. But, once he saw how popular the film was becoming across Latin America, he decided to go all out with themed decorations.

And it's not just Latin America where "Barbie" fever is truly taking off — earlier this week, Business Insider reported "Barbie" is on track to top $1 billion in global box-office sales.

"I said, 'We have to jump on this trend,'" Villegas said, adding that themed coffins have been nothing but "a success."

AP reported that the funeral home launched a promotional campaign surrounding the bubblegum-pink coffins, of which 10 have already sold.

While Villegas said he is still selling standard muted-color coffins, he told the publication he has no plans to stop capitalizing on "Barbie" mania.

"We are going to have more pink coffins, because people are asking for it," he said.

Alpha and Omega Funeral Home isn't the only funeral home jumping on trend of producing Barbie-themed products for the afterlife.

Funeraria Olivares, a funeral home based in Ecuador, shared a TikTok on July 21 appearing to advertise its very own blush-pink "Barbie" coffin. The clip, which has over 1.6 million views, showed a photo of the coffin next to a sentence that read: "So you can rest like a real Barbie."

Representatives for Funeraria Olivares did not immediately respond to Insider's request for comment, made outside normal working hours.