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A 'femininity' influencer who posts videos of her luxury lifestyle is facing backlash after telling viewers to 'never date broke men'

Aug 17, 2023, 22:08 IST
Insider
Some viewers pushed back against an influencer who said they should never date broke menTikTok: @sofiakralow, Sofia Kralow
  • An influencer who shares flashy videos of expensive cars and stacks of cash caused a stir online.
  • The TikToker received 1.3 million views when she suggested people should only date wealthy men.
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A TikToker who promotes a lifestyle of flashy cars, expensive jewelry, and high-end fashion caused a stir online when she suggested viewers should only date wealthy men.

On August 5, influencer Sofia Kralow posted a video to her TikTok account with an on-screen caption that read, "your daily reminder to never date broke men."

The text hovered over a montage that appeared to show the TikToker and her husband, Thomas Kralow, who has 1.1 million followers on Instagram and lists himself as a hedge fund manager in his bio, dancing next to a helicopter and dining in a high-end restaurant.

Further clips featured expensive cars, an Yves Saint Laurent purse, wads of cash, and what appeared to be Thomas reaching out to scan his credit card.

The upload featured a TikTok sound with the lyrics "thank you to my man," often used to express gratitude towards a male figure. It received 1.3 million views and over 1,300 comments that were mostly calling out her message.

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While some viewers asked where they could find a rich man who would offer this, or wrote that they were men who wanted to be this wealthy so they could provide this sort of lifestyle for someone else, others totally pushed back on the idea.

"If i love him i don't care if he's rich or broke," one viewer wrote in a popular comment.

"So we're going back 100 years to being dependent on a man's salary again? Great message," a further top comment read.

Kralow directly responded to this comment in a follow-up video posted two days later, where she addressed the camera and said, "Can someone explain to me please where is the connection between never dating a broke man, and being dependent on a rich man," and said if you are dating a wealthy man, that didn't mean you couldn't also be rich yourself.

The influencer has shared similar uploads in the past portraying a lavish lifestyle, with on-screen captions that stated that she and her partner were "both rich," and said that was the first woman in her family to become a millionaire.

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Kralow, whose TikTok bio includes the words "abundance," "femininity," and "inspiration," has racked up over 118,000 followers posting this sort of content. Her uploads generally receive a mixed reaction, as viewers tend to write that they aspire to have this lifestyle, or question the over-emphasis on material possessions.

In July, Kralow uploaded a TikTok which appeared to show her on a private plane, taking selfies with a handful of money, next to a large pile of cash, with an on-screen caption that read, "POV: me crying over all my hate comments." She did not immediately respond to Insider's request for comment.

Videos where TikTokers have insisted on specific or strict standards for men frequently go viral online, as viewers debate or push back on the criteria.

In June, a woman faced backlash when she said she'd ditched her date after he made her hold his drink while he visited the bathroom, and TikToker Dafna Diamant went mega-viral in March and received a wave of negative attention for saying she'd walked out on a dinner date after he declined to pay extra for cheese on his burger, although she later backtracked and said the story had been embellished.

For more stories like this, check out coverage from Insider's Digital Culture team here.

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