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A fake Prada store in the middle of the Texas desert has become an attraction for visitors and vandals — here's how it got there
A fake Prada store in the middle of the Texas desert has become an attraction for visitors and vandals — here's how it got there
Caroline FoxAug 28, 2020, 03:23 IST
Prada Marfa is in Valentine, Texas.Jonathan Percy/Shutterstock
Prada Marfa is an art installation located in Valentine, Texas, off US Highway 90.
It was created by two Berlin-based artists who are known for addressing and criticizing societal trends through their work.
The single-room replica of a Prada store contains real Prada items, although its doors cannot be opened.
The artists intended for nature to slowly work its way through the sculpture, however Prada Marfa was vandalized almost immediately after its debut, forcing the artists to intervene.
Sitting along a barren Texas highway in the middle of the desert is a lonely Prada storefront — but get closer and you'll see the store is not exactly what it seems.
Prada Marfa, the brainchild of Berlin-based artists Michael Elmgreen and Ingar Dragset, is actually a sculpture of the luxury boutique, made completely out of biodegradable materials. The artists' goal was to leave Prada Marfa completely untouched, slowly watching it decompose into nature and serving as a subtle nod to American consumerism and retail tourism.
However, within days of completion, the sculpture was robbed and graffitied. It has become the subject of continuous vandalism and controversy, yet it still remains as an iconic tourist destination for tourists and even celebrities.
Here is a look at the lone Prada store in the middle of the desert.
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A few miles outside of Valentine, Texas, is a fully stocked Prada store on the side of a barren highway.
Prada Marfa can be found off US Highway 90.
Jo Hunter/Shutterstock
While it appears to be a classic-looking Prada store, Prada Marfa is actually a "pop architectural land art project" by artists Michael Elmgreen and Ingar Dragset.
Prada Marfa originally displayed Prada handbags and shoes.
Veronique DUPONT/AFP via Getty Images
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Their work touches upon the rising culture of consumerism, gentrification, and retail tourism.
Artists Michael Elmgreen and Ingar Dragset in 2014.
Matthias Nareyek / Contributor/ Getty Images
In an artistic nod to modern-day consumerism, they created a single-room replica of real Prada stores found in cities around the world.