A European hospitality startup using tiny homes as boutique remote hotel rooms is seeing huge success see inside its cabins
Brittany Chang
Noel Richter
- German hospitality startup Raus is putting tiny home cabins in remote destinations near Berlin.
- Raus has a roughly 2,600-person waitlist and plans to open in 50 locations by the end of 2022.
Why stay in a five-star hotel surrounded by other guests when you can vacation in a tiny cabin in the middle of nowhere?
Noel Richter
If you've been asking yourself this since the start of the summer travel boom, you're not alone.
Noel Richter
In October 2021, German hospitality startup Raus began placing cabin rentals in remote locations near Belin, giving city dwellers a nearby reprieve.
Noel Richter
Raus hasn't been in operation for a full year yet, but the company is already seeing wild demand and thousands of people on its waitlist, Julian Trautwein, Raus' co-founder, told Insider.
Noel Richter
Operating tiny homes in off-grid locations isn't a new hospitality concept.
Noel Richter
In the US, companies like Getaway House and Moliving are doing just that, appealing to travelers who are tired of standard hotels and craving a break from cities.
A Moliving unit. David Mitchell
And like other startups thriving in the tiny cabin-turned-boutique hotel space, Raus is seeing plenty of success in Germany.
Noel Richter
The rise in local but isolated unique stays is the result of three emerging travel trends: the desire for off-grid, sustainable, and nearby vacations, according to Trautwein.
Noel Richter
During COVID-19, more travelers began seeking remote vacations to recharge and unplug from crowded cities.
Noel Richter
At the same time, eco-friendly vacations have steadily risen in popularity amid our ongoing climate crisis.
Noel Richter
Source: Travel Pulse
And let's not forget about everyone's favorite topic: money.
Noel Richter
Inflation and the rising costs of both air travel and gas have recently pushed more travelers to consider nearby destinations.
Noel Richter
So it should be no surprise Raus' 10 locations have seen smashing success and nearly nonstop business.
Noel Richter
The first cabin was designed in-house and set up in October 2021.
Noel Richter
Shortly after, Raus was "overrun" with public interest, Trautwein said.
Noel Richter
All of its units have hit over 95% occupancy levels since the rollout of Raus' first cabin.
Noel Richter
When the company opened bookings through October for one of its newest builds, travelers booked the cabin out in 48 hours.
Noel Richter
And Raus now has an almost 2,600-person waitlist, Trautwein said. Insider verified the waitlist.
Noel Richter
To generate all of this hype, the brand relies on two cabin models.
Noel Richter
The first accommodates up to two people, while the second — designed with an architecture firm — can fit up to four guests.
Noel Richter
No matter the model, all of Raus' tiny homes are based on wheels …
Noel Richter
… which decreases the units' impact on the environment and allows the cabins to be moved according to the company's needs.
Noel Richter
Raus knows many of its guests are looking to unplug from big cities, which is why its locations are denoted by the level of remoteness and "on-grid" versus "off-grid" on its website.
Noel Richter
Source: Raus
"We wanted to create spaces for people to take time off to and take care of themselves," Trautwein said.
Noel Richter
The cabins, which are each sustainability built in six weeks, were designed to have a boutique hotel room feel to make a stay "feel like an experience," he said.
Noel Richter
The cabins start at €160 (about $167) per night with a minimum two-night stay.
Noel Richter
Inside, there are amenities like a queen bed …
Noel Richter
… expansive windows for views of nature …
Noel Richter
… a kitchen with two stove tops, a refrigerator, and kitchen tools …
Noel Richter
… and bathroom with a shower and composting toilet.
Noel Richter
If you plan on working remotely during the duration of your stay, the cabin also has a small desk space.
Noel Richter
For summertime vacations, there's a terrace for an afternoon bask under the sun.
Noel Richter
But when it's winter, vacationers can use the fireplace instead.
Noel Richter
To support all of these amenities off-grid, the cabin relies on solar panels and fresh water tanks.
Noel Richter
Like New York-based Moliving, Raus' partners with local landowners to open new locations.
Noel Richter
Source: Insider
In another, you'll have an expansive view of giant lush trees.
Noel Richter
There's obviously a big emphasis on off-grid vacationing, but this doesn't mean the units are difficult to access.
Noel Richter
Most of Raus' cabins are under two hours from Berlin, making them the perfect vacation destination for city dwellers craving an escape.
Noel Richter
Looking ahead, the company already has plans to expand, which was inevitable for a young but thriving hospitality startup that now has minimal availability and a deep waitlist.
Noel Richter
"So many people are looking for this new type of travel that is a bit closer to home, mindful, and very sustainable," Trautwein said. "We [thought we] should try to expand it, and that's what we've been doing."
Noel Richter
Raus wants to operate in 50 locations by the end of 2022, a massive growth from the 10 units it is currently operating.
Noel Richter
Beyond that, it's also considering expanding into nearby countries following an abundance of international interest …
Noel Richter
… and is considering the possibility of rolling out more "unique stays" besides cabins.
Noel Richter
"We're building a platform that is not only about accommodations, but also about products and services that provide you with a more immersive experience in nature," Trautwein said.
Noel Richter
READ MORE ARTICLES ON
Popular Right Now
Popular Keywords
Advertisement