A complete timeline of how the internet turned against top YouTubers Shane Dawson and Jeffree Star

Shane Dawson and Jeffree Star began collaborating in 2018, and have netted tens of millions of dollars together.Screenshot Instagram/@shanedawson, Twitter/@shanedawson

• Shane Dawson disappeared under growing backlash this week against his old racist content, along with his conduct and statements regarding children and pedophiles that many deemed to be inappropriate.
• Dawson's explosive written response and video apology were drowned out by angry comments and exposé videos — which also targeted his frequent collaborator Jeffree Star.
• Together, Dawson and Star have spent the past two years cultivating controversy for their own benefit, but the tide has now turned against them, and they're losing friends and followers.
• Notably, Dawson was called out Saturday by Jada Pinkett Smith and Jaden Smith, and on Monday, Target told Insider that they were in the process of removing his books from shelves.
• On Tuesday, Dawson was demonetized by YouTube and his makeup was dropped by Morphe.

On August 1, 2018, YouTuber Shane Dawson posted "The Secret World of Jeffree Star," his debut documentary-style video about the famous beauty CEO and influencer. That first video (followed by 12 more) has been viewed close to 50 million times and broke ground on a path that would see Dawson and Star collaborate on the buzziest beauty launch of 2019: the Shane X Jeffree Conspiracy Collection.

Dawson and Star's rise as a YouTube powerhouse duo over the past two years was meteoric, but the past two weeks have left a serious dent in their star power. Both A-list influencers have disappeared under a pile of damning resurfaced content from their decade-long careers in the social media spotlight.

The most recent drama has included public condemnation from the Smith family (as in Jada Pinkett and Jaden), and has led to both Dawson and Star bleeding followers across platforms, including some of their YouTube-famous friends, along with business deals.

But as drama channels, the first-line reporters covering influencers and YouTubers, will tell you, the crash has been a long time coming.