<ul class="summary-list"><li>Brazilian entrepreneur Erika Martins founded her <keyword id="5680" type="COMPANY" weightage="60" keywordseo="spa">spa</keyword>, Erika Bronze, in 2014 on the outskirts of Rio de Janeiro.</li><li>To achieve a crisp tan line, she applies electrical tape directly onto customers' bodies to form a <keyword id="4961" type="ORGANIZATION" weightage="60" keywordseo="Bikini">bikini</keyword>.</li><li>Her business went viral in 2017 when Brazilian pop star Anitta wore one of Erika's creations in a music <keyword id="21654" type="COMPANY" weightage="60" keywordseo="video">video</keyword>.</li></ul>

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Erika Bronze is an unconventional tanning business in Brazil. People looking for the perfect tan flock to the rooftop spa to wear bikinis made from electrical tape. Founder Erika Martins pioneered the viral tanning method and has managed to keep the business going safely during the COVID-19 pandemic.

A Brazilian entrepreneur is crafting bikinis out of tape to give customers perfect tan lines

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Brazilians looking for the perfect tan flock to Erika Bronze's rooftop spa to wear bikinis out of electrical tape.

A Brazilian entrepreneur is crafting bikinis out of tape to give customers perfect tan lines

Meg Teckman-Fullard,Izabela Cardoso,Fernando Teixeira

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