A beauty guru said she spent $330,000 transforming an old house into a 'sexy, barbaric' gothic castle in Wisconsin. It's on the market for $1.1 million take a look inside.
Mikhaila Friel
- A gothic castle in Wisconsin is on the market for $1.1 million.
- The property's owner, Brooke Fleetwood, designed all of the property's gothic furniture.
A 122-year-old mansion in Wisconsin known as "Goth Castle" is on the market for $1.1 million.
Goth Castle, a Halloween-themed home in Hudson, Wisconsin, that dates back to 1900 is on the market for $1.1 million, according to Edina Realty's online listing.
Brooke Fleetwood, an entrepreneur and beauty guru, purchased the property in 2020 and transformed it into a short-term rental home costing $1,700 per night. It has seven bedrooms, four bathrooms, a hot tub, and a swimming pool. But it's best known for its spooky decor, which Fleetwood told Insider she designed herself.
Fleetwood told Insider she purchased Goth Castle because she wanted to show off the "sexy, dark" side of her personality.
Fleetwood is the founder of BB Makeup, a beauty company that offers professional makeup, hair, and skin treatment services, according to its website. She is also the owner of several themed rental properties, including a Pink Castle in Hudson.
"I'm known as the beauty guru of the Midwest, but I'm also a house collector of only unique houses and only houses that are a hundred years old or more," Fleetwood told Insider.
Fleetwood said that while her Pink Castle represents the "pink and sparkly" side of her personality, she purchased Goth Castle because it shows the "gothic, sexy, dark, deep" side of her personality and the way she dresses.
Fleetwood said she spent an estimated $330,000 transforming the property.
"My real job is making women look and feel beautiful from the inside out, and then it kind of transferred over to houses, like making houses look beautiful from the inside and out," Fleetwood said.
Fleetwood added that after purchasing the property in 2020, she spent an estimated $330,000 to transform it into the Goth Castle that it's known as today. She said this included approximately $100,000 towards custom furniture, around $150,000 on remodeling the interior, $50,000 to install the outdoor pool and its features, as well as around $30,000 to paint the exterior.
Fleetwood said she designed the furniture herself, but she didn't want it to be "over-the-top scary."
Fleetwood said she designed all the interior furniture herself, and hired a third party to bring her ideas to life. She said that while designing the furniture, it was important for it to be "deep, dark, sexy, barbaric," but that she still wanted the home to feel pleasant and not "over-the-top-scary."
In addition to the $1.1 million asking price, Fleetwood is willing to leave all of the furniture to the new owner for another $100,000, a spokesperson for Edina Realty told Insider.
While the staircase at the entrance of the property was originally white, Fleetwood painted it green after purchasing the property.
She also decorated the wall with black crosses and replaced the rectangular window with a longer, oval-shaped window.
Fleetwood also swapped out standard dining room furniture with dark and creepy pieces.
Similar to the staircase, Fleetwood painted the walls in the dining room green and also designed a black table, chairs, and a chandelier.
This bedroom hasn't been altered as much as the previous rooms, although Fleetwood did add a couple of gothic furnishings.
While the walls, floor, and windows appear the same in the above bedroom, Fleetwood did add a gothic-style bed, armchair, and dresser drawers.
There are seven bedrooms in total, and some are more spooky than others.
The above bedroom has red walls, black curtains, a bed with a black bed frame and matching sheets, along with two matching armchairs and a chandelier.
Goth Castle comes with its own private movie theatre.
The movie theatre has eight seats, cushions, and a projector, which is not shown in the photograph.
The property has a swimming pool and hot tub, making it ideal for parties or gatherings.
The property has been rented out by a number of celebrities and high-profile people, a spokesperson for Edina Realty told Insider. However, they weren't able to confirm any names.
Fleetwood said that despite the gothic look, she doesn't believe that her house is actually haunted.
"I've never actually had anything happen, which is super weird," Fleetwood said. "So as much as I'd love my little haunted house to be for real haunted, it's not."
The ideal buyer would be someone who wants to continue renting the property out on Airbnb, a spokesperson for Edina Realty told Insider.
"Brooke won't sell a property until it has made a certain amount of money, until it is profiting. And so if someone wants a turnkey profit, this is going to be it," the spokesperson said.
They added that the property could also make a good family home, and that it would be up to the future buyer whether they decide to keep the property's gothic look or not.
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