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Ordinary people have long experienced unexpected internet fame, but with the rise of TikTok, it seems to be more common than ever.
Unlike many previous social platforms, TikTok shows viewers videos that have no link to the accounts they follow, which can lead to people receiving tens of millions of views despite never going viral online before.
For some, the sudden attention of viral fame — on TikTok or otherwise — can be a positive experience, while others have become the target of online hate, proving it's difficult to predict what will happen once you hit "post."
From a Jewish choir whose catchy song took over TikTok thanks to a resurfaced video, to a wedding couple who had no idea their DJ had made them internet famous, here are nine stories from people who went viral in 2022, and their reactions to the sudden fame.
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