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5 marketing stunts Logan Paul used to promote his energy drink, which sold out within hours of launching

Charissa CheongFeb 23, 2022, 01:01 IST

Logan Paul has 23.4 million YouTube subscribers.Logan Paul via YouTube, TikTok and Instagram

YouTube rivals Logan Paul and KSI co-launched a sports drink called PRIME in January 2022.
Paul posted a series of videos on social media to promote the product, which sold out within hours.

Logan Paul launched a hydration drink called PRIME in January.

Paul made the announcement on YouTube on January 4, 2022.Logan Paul via YouTube

Paul announced the launch in a livestream he implied would feature him and KSI fighting a boxing match.

Logan Paul and KSI were long-term boxing rivals.Logan Paul via YouTube

He filmed his friend jumping off a helicopter while yelling "Drink Prime."

Johnni DiJulius, pictured, is a known BASE jumper.Logan Paul via Instagram

Paul and KSI posed as employees to sell the drinks at a Walmart.

Paul's YouTube video has more than 6 million views.Logan Paul via YouTube

Paul acted out a scene in which he was stranded on a desert island.

The TikTok received 1.8 million likes.Logan Paul via TikTok

He posted a video of a monkey appearing to steal PRIME from his bag.

The Instagram video has 1.2 million likes.Logan Paul via Instagram

A family of 4 travel around Europe in a red fire truck that they converted into a mobile home with solar panels on the roof