42 beauty brands you might be mispronouncing
Brianna Arps,Amanda Krause
- Some of the most popular beauty brands have names that can be tricky to pronounce.
- Glossier, L'Occitane, and NYX, for example, could be confusing to some.
- Glossier is not pronounced "Gloss-ee-r" but rather "Gloss-ee-yay."
- And NYX is not pronounced "N.Y.X" — it's "Nix."
If you've ever wondered how to pronounce the names of your favorite beauty brands, chances are you're not alone.
Several of them can get quite tricky — especially ones like Caudalie and Ole Henriksen that have origins overseas.
To lend you a helping hand, Insider has rounded up 42 brands and listed the correct way to pronounce them.
Algenist
The wrong way: All-jah-nist.
The right way: Al-jen-ist.
Almay
The wrong way: All-may.
The right way: Ahl-may.
Anastasia Beverly Hills
The wrong way: Anna-stay-shza Bev-er-lee Hills.
The right way: On-ah-stah-zee-ah Bev-er-lee Hills.
Batiste
The wrong way: Bah-tist.
The right way: Bah-tee-ist.
Besame Cosmetics
The wrong way: Beh-same Kaz-met-icks.
The right way: Beh-sah-meh Kaz-met-icks.
Boscia
The wrong way: Boss-see-ah.
The right way: Bo-sha.
Briogeo
The wrong way: Bree-ahj-ee-oh.
The right way: Bree-oh-gee-oh.
Caudalie
The wrong way: Ka-oo-dah-lie.
The right way: Kwah-dah-lee.
Ciaté
The wrong way: See-ah-tee.
The right way: See-ah-tay.
Clinique
The wrong way: Klin-ick.
The right way: Klin-eek.
Davines
The wrong way: Dah-vines.
The right way: Dah-vi-ness.
e.l.f.
The wrong way: E. L. F.
The right way: Elf.
Estée Lauder
The wrong way: Ess-tay La-ow-der.
The right way: Ess-tay Law-der.
Givenchy
The wrong way: Give-ench-ee.
The right way: Gee-von-chee.
Glossier
The wrong way: Gloss-ee-r.
The right way: Gloss-ee-yay.
Guerlain
The wrong way: Ger-lane.
The right way: Gare-lohn.
Huda Beauty
The wrong way: Hue-da Byu-tee.
The right way: Who-da Byu-tee.
Josie Maran
The wrong way: Jo-see Mare-anne.
The right way: Jo-zee Mar-ran.
Jouer Cosmetics
The wrong way: Joo-er.
The right way: Joo-ay.
Kérastase
The wrong way: Care-ah-stayce.
The right way: Care-ah-stahss.
Kevyn Aucoin
The wrong way: Kevin A-coin.
The right way: Kevin Au-quan.
Kiehl’s
The wrong way: Kiles.
The right way: Keels.
Korres
The wrong way: Cores.
The right way: Core-rezz.
Lancôme
The wrong way: Lan-comb.
The right way: Lahn-comb.
Laneige
The wrong way: La-naige.
The right way: La-ne-jeu.
La Roche-Posay
The wrong way: La Roe-shh Po-say.
The right way: La-Rou-shh Po-say.
Laura Mercier
The wrong way: Laur-a Mer-see-air.
The right way: Laur-a Mer-see-ay.
L'Occitane
The wrong way: Lah-cee-tayne.
The right way: Lox-ee-tahn.
Lorac
The wrong way: Lore-ack.
The right way: Luh-rock.
Mally
The wrong way: Mall-ee.
The right way: Mal-ee.
Morphe
The wrong way: Morf.
The right way: More-fee.
NYX
The wrong way: N-Y-X.
The right way: Nix.
Ofra
The wrong way: Off-rah.
The right way: Oh-frah.
Ole Henriksen
The wrong way: Ooh-lay Hen-rihk-sehn.
The right way: Ooh-lah Hen-rihk-sehn.
Oribe
The wrong way: Oh-ree-bay.
The right way: Or-bay.
OUAI
The wrong way: Wee.
The right way: Way.
Ouidad
The wrong way: Ooo-ee-dad.
The right way: Wee-dahd.
Sephora
The wrong way: Seh-ep-hora.
The right way: Seh-for-ah.
Shiseido
The wrong way: She-see-doe.
The right way: Sheh-say-doe.
Stila
The wrong way: Still-ah.
The right way: Steel-ah.
Tatcha
The wrong way: Tat-cha
The right way: Tah-tcha
Yves Saint Laurent
The wrong way: Eves Saint Laur-ent.
The right way: Eve Sane Laur-un.
- Read more:
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