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22 beauty brands that are taking action against racial injustice
22 beauty brands that are taking action against racial injustice
Amanda KrauseJun 4, 2020, 04:34 IST
Many of the brands say they've donated to more than one organization.Jayannpo/Shutterstock
Beauty brands are taking action in the fight against racial injustice after the recent deaths of George Floyd, Ahmaud Arbery, Breonna Taylor, and others.
Some companies, like Glossier and Colourpop, are donating thousands of dollars to justice organizations.
Fenty Beauty opted to temporarily halt business on Tuesday to focus on advocacy.
Sephora also took part by allowing members of its rewards program to redeem their points as donations.
Many beauty brands are also speaking out against police brutality and racism. Since the end of last week, numerous cosmetic companies have donated money to Black Lives Matter and various other justice organizations. Other beauty brands have created ways for their customers to donate, and have temporarily halted business to focus on protests and spreading awareness.
Here are a number of the companies taking action.
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Glossier has donated $1 million to Black Lives Matter and black-owned beauty brands.
Glossier is attempting to create change within its own industry.
John Sciulli/Stringer/Getty Images
Fenty Beauty chose to temporarily halt business in support of #BlackoutTuesday.
Fenty Beauty made its Instagram post "in solidarity with the black community."
Kevin Mazur/Getty Images
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Sephora is letting its Beauty Insider members redeem their points as donations to the National Black Justice Coalition.
You can make multiple donations through Sephora's rewards program.
Charley Gallay/Getty Images
Sunday Riley is donating $50,000 to the NAACP Legal Defense Fund in honor of George Floyd and "the fight for equality in the face of discrimination, racism, and brutality."
Skin-care mogul Sunday Riley says she went to the same high school as George Floyd.
Hollis Johnson/INSIDER
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Anastasia Beverly Hills is pledging $1 million "towards the fight against systemic racism, oppression, and injustice."
Anastasia Soare is the founder of Anastasia Beverly Hills.
Rosdiana Ciaravolo/Getty Images
Huda Beauty has donated $500,000 to the NAACP.
Huda Kattan is the founder of makeup brand Huda Beauty.
David M. Benett/Getty Images
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Juvia's Place is donating money to various organizations, and has also created a way for its customers to do the same.
If you shop on the Juvia's Place website with a special code, you can help donate.
Juvia's Place
Beautyblender donated a day's worth of profits to the Equal Justice Initiative.
All Beautyblender profits on Monday were donated to the Equal Justice Initiative.
Michael Stewart/Getty Images
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Biossance is pledging $100,000 to a mix of justice organizations.
Biossance is a sustainable skin-care brand sold at stores like Sephora.
Matt Winkelmeyer/Getty Images
Deciem has donated $100,000 to Black Lives Matter and the NAACP Legal Defence and Educational Fund.
Deciem sells a mix of makeup and skin-care products.
Smith Collection/Gado/Getty Images
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Elf Cosmetics donated $25,000 to Color of Change, an organization that works to "end practices that unfairly hold black people back."
Elf Cosmetics both donated money, and urged others in the beauty industry to help.
Astrid Stawiarz/Stringer/Getty Images
Glow Recipe provided a $10,000 donation to Black Visions Collective.
Glow Recipe is a skin-care company best known for its masks.
Presley Ann/Stringer/Getty Images
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Colourpop has split $50,000 between the Minnesota Freedom Fund and the ACLU, and pledged another $250,000 to other groups.
Colourpop says it will continue to advocate for change after donating.
Araya Diaz/Stringer/Getty Images
Lipslut is donating all earnings this week to organizations that support justice and ending racism.
One of Lipslut's most popular lipstick shades is called "F*ck Trump."
Lipslut
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Other beauty brands that have taken action include Urban Decay, Maybelline, and Drunk Elephant.
Many of the brands say they've donated to more than one organization.
Jayannpo/Shutterstock