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11 of the most perverse pandemic products I could find on Wish.com

Serena Coady   

11 of the most perverse pandemic products I could find on Wish.com
Two items I found under Wish.com's pandemic, COVID-19, and coronavirus sections.Wish.com

  • Wish.com is a retail website and app that sells low-priced goods manufactured in China. It's the most downloaded e-commerce app in the world and is currently valued at more than $8.7 billion.
  • Wish is also known for its bizarre targeted ads on social media, featuring goods including live bloodworms, phallic lipsticks, Shrek laser lamps, and urination funnels.
  • I explored Wish's range of pandemic products, and found a protective cow costume, toilet roll earrings, an Obsidian healing sphere, and more.
  • Glenn Lehrman, Wish's head of communications, told Insider that the company screens for items "that violate IP, make false representations, attempt to price gouge consumers, and advocate for hate crime or glorify hatred towards others."
  • However, he added: "With more than 200 million unique items on our platform, we do rely on our community to help us police items."

I was ensconced in blankets and pillows when a beaked lord of the underworld revealed himself to me.

During my morning phone scroll in bed, the following ad descended upon on my feed:

It's a sad day when a targeted ad makes you hiss "not of this world, not of this world."

I knew there was only one place this could be from: hell. Or in URL form: Wish.com.

What is Wish.com?

While Goop is a curated edit of products you will never need, Wish is a palpitation-inducing bogland of products you will also never need.

Think bloodworms, leggings with a single thigh hole, a NSFW melon, and what could very well be 23 stray cats.

The San Francisco-based marketplace was founded in 2010 by Google engineer Peter Szulczewski and Yahoo programmer Danny Zhang. The e-commerce site began as a wish-list app, which makes sense if your idea of material pleasures includes a breast-shaped soap dispenser and an unworkable peach gearshift.

With a focus on low-priced goods manufactured in China, the company became the most downloaded e-commerce app. It's currently valued at more than $8.7 billion.

"Wish prides itself on helping users' money go further," reads an answer in Wish's FAQs. That the marketplace dares to include more questions than it answers — Why do I need a laser Shrek lamp for my child? — is bewildering, but the biggest oversight is that it mentions its aim to stretch customers' cash, yet says nothing about stretching customers' grasp of sanity and reality.

Considering the variety of items available on the site, Wish must surely implement a screening process with its vendors and their goods. Right?

"We screen for items that violate IP, make false representations, that attempt to price gouge consumers, and those that advocate for hate crime or glorify hatred towards others," Glenn Lehrman, Wish's head of communications, told Insider when contacted about this article.

"That being said, with more than 200 million unique items on our platform, we do rely on our community to help us police items that may violate any of the above policies."

What's with Wish's haunting targeted ads?

Without ever having visited Wish.com, I'd been targeted with ads for a "Be a woman with orgasm" pleasure enhancer and an absorbent, wolf-themed hallway runner over the years. At times, it has felt like a sinister take on my supposed lack of sexual prowess. But there's no logic to the ads — it's simply a matter of shocking users into clicking through.

The company's cofounder Szulczewski "spent six and a half years at developing core technology powering Google AdWords."

Wish is also one of Facebook's biggest spenders, forking out more than $100 million on ads each year.

It has worked, in a way. Users have been creeped out enough to create groups like r/WTFwish and The Weirdest Sh*t on Wish to showcase Wish's weirdest items.

Exploring Wish.com's most feral COVID-19 products

Over the past few months, the company has become a go-to marketplace for protective equipment and other pandemic-related items.

"We've seen a huge surge in popularity over the last few months in essential items, in particular face masks, sanitizer, gloves, toilet paper, and paper towels," Lehrman told Insider.

So, what fetid fruit does Wish bear during COVID-19?

In an act of needless self-sacrifice — not seen since Jack Dawson didn't perch on the doorframe — I've rounded up Wish's most nauseating products available under its pandemic, COVID-19, and coronavirus sections.

"Plague doctor" apparel for £25 ($31.35).

"Plague doctor" apparel for £25 ($31.35).
Wish's disturbing "plague doctor" apparel.      Wish.com

There's a mental hurdle one must overcome – or simply torch – to accept that a website with goods that conjure disgust, existential dread, and intense curiosity actually makes money. Wish is neither sinner nor saint, malevolent spirit nor messiah – it is simply a purgatorial space between merchant and buyer. Except this particular item reeks of pure evil.

During the 17th century, plague doctors would meet their patients wearing this disturbing kit. If there was a time to establish telehealth, it was then. The expansion edition of the costume features a hat, rosary, and the grimmest of gowns. According to reviews, it "smells like tea," which I think we can all agree is a reassuring feature.

A "protective" cow suit for £27 ($33.90),

A "protective" cow suit for £27 ($33.90),
This might not actually be acceptable PPE.      Wish.com

Sadly, the pandemic has ruled out costume parties for the foreseeable future.

As such, this novelty item has been rebranding as a "protective suit." I have no choice but to wash the feet of the marketing mind behind this bold move.

A "faith mask" for £5.73 ($7.20).

A "faith mask" for £5.73 ($7.20).
Keep the faith in and the germs out.      Wish.com

For those Sundays when you have Zoom mass at 10 and a grocery trip at noon, you can't go past this windproof "faith mask."

An obsidian healing sphere for £17 ($21.35).

An obsidian healing sphere for £17 ($21.35).
This 1kg obsidian sphere has been described as a "magnificent orb."      Wish.com

If I were a lesser woman, I could've easily mistaken this as the poster for "Pirates of the Caribbean: The Curse of the Black Pearl." However, I saw this film thrice in theaters, so I know this product is a bowling ball without the finger pits.

One product review reads: "This orb is magnificent. Exactly as I expected." Another reads: "It's quite hefty too! Definitely pleased with my purchase. I look forward to getting to use the crystal in my practice." Well Vladlena, it does weigh 1kg!

An anti-contact door-opening and button-pressing tool for £4.78 ($6).

An anti-contact door-opening and button-pressing tool for £4.78 ($6).
Wish's anti-touch grip is reminiscent of PEZ.      Wish.com

This is the one item that could tempt me. Rather than sanitize 16 times between Point A to Point B, spare your hands the dehydration and use this tool to open doors with the clasp, and press buttons using the nipple-looking end.

A baby's viral sensory development toy for £17 ($21.35).

A baby
Would you like your baby to play with a COVID-19-inspired musical toy?      Wish.com

This musical toy pays homage to the spiky aesthetic of COVID-19 on a molecular level. It's suited to ages 18 months and older, apparently.

Bane Lite for £3.69 ($4.64).

Bane Lite for £3.69 ($4.64).
Yet another beaked pandemic item from the folks at Wish.      Wish.com

Team, what have we learned from this? Reading glasses aren't the only implement to add a touch of intellectual authority to the face.

This Bane beak brings the noise while also apparently shielding the mouth from fog, splash, and dust.

Bat cosplay for £15 ($18.80).

Bat cosplay for £15 ($18.80).
Of course, there's a bit of bat cosplay going on.      Wish.com

Wish couldn't host the full gamut of pandemic goods without including the reason for the season: bats. This cosplay will come in handy for creating fresh TikTok content, but it is a colossal blow for pangolin representation.

A horny (?) "The Witcher" tee for £13 ($16.30).

A horny (?) "The Witcher" tee for £13 ($16.30).
Does Henry Cavill support this message?      Wish.com

Available in sizes small to triple extra-large, this protest tee would be perfect for the family if it weren't for its cheeky — and indecipherable — message of "We Stand And F---" alongside a battle-worn Henry Cavill.

A "virus necklace pendant" for £2.67 ($3.35).

A "virus necklace pendant" for £2.67 ($3.35).
A subtle piece of viral jewelry for your loved one      Wish.com / Serena Coady

Jewelry giant Pandora is beloved for its range of charms to celebrate life's "unforgettable moments." But the brand has pitifully missed its opportunity in manufacturing a pandemic charm.

This is where Wish comes in. Available in silver, bronze, and black (for goths), this "virus necklace pendant" is a thoughtful complement to any décolletage.

Toilet roll earrings for £1 ($1.20).

Toilet roll earrings for £1 ($1.20).
Because you never know when you’ll run out.      Wish.com / Serena Coady

Aside from offering a range of goods looselyrelated to the pandemic — a prosthetic baby, a sauna vest, and a faux mink shawl with substantial "husband vanished under mysterious circumstances" energy — Wish brings the bargain.

A "98% off" label is frequently slapped on items. So it's hardly surprising that this item costs one dollar.

If you've worked up an appetite for jewelry that reflects world events, try these earrings on for size. Although it lacks the pathos of the previous disease amulet, these bog roll beauties will remind you of simpler times.

Read more:

A YouTuber ordered Wish wedding dresses for $10 and was shocked to see how they looked in person

A man in Belgium has been receiving pizzas he didn't order for 9 years

A man is spending lockdown living alone in a luxury Barcelona hotel. Here's what it's like.

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