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1 year after 'Dramageddon 2' burned beauty YouTube to the ground, new lines have been drawn between the growing stars that started it all

  • One year ago, the internet was ablaze as Tati Westbrook and Jeffree Star – two of the top beauty YouTubers and makeup moguls – accused James Charles of preying on straight men — causing massive shifts in followers on the scale of millions.
  • The explosive saga concluded on May 18, 2019, when Charles uploaded "No More Lies," his response to the allegations, in which he denied Westbrook's claim that he used his wealth and notoriety to manipulate and prey on straight boys, along with Star's claim that he molested a frequent YouTube collaborator.
  • A year after what was termed "Dramageddon 2.0" by YouTube drama channels, Star says he, Charles, and Westbrook aren't on speaking terms – but all three rebounded, using the drama to expand their empires.

On May 10, 2019, a historic video was uploaded to YouTube, one that would fundamentally change one of the platform's most popular genres and send the careers of three promising beauty moguls careening in different directions. Eventually, all of them would grow richer, more powerful, and more famous because of it.

The video was titled "Bye Sister," and it accrued more than 47 million views before its creator, Tati Westbrook, deleted it. "Bye Sister" was re-uploaded by many other YouTube channels, and serves as a monument to the explosive drama between two makeup moguls, Westbrook and Jeffree Star, in their mid-thirties and the teenager, James Charles, who they accused of predatory behavior.

Here's a look back at "Dramageddon 2.0" and what has since transpired since for the three main players in the drama that tore apart the internet.

Read the original article on Insider
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