We tried Jack in the Box's first new burger in 8 years, and it's way better than a Big Mac

Anneta Konstantinides,Nancy LunaJan 25, 2024, 04:32 IST

Jack in the Box's Smashed Jack sold out in two weeks. It was expected to be in stores for six weeks.Nancy Luna/Business Insider

Jack in the Box's new Smashed Jack burger was an instant hit, selling out in two weeks.
It took two years to develop the Smashed Jack — the chain's first new burger in eight years.

Smashed Jack, the first new burger by Jack in the Box in eight years, is already smashing expectations.

The chain sold 70,000 Smashed Jacks in just one day, and in two weeks, the burger was sold out everywhere.

It's nearly impossible to find right now, but Business Insider's food correspondents Anneta Konstantinides and Nancy Luna were able to taste the Smashed Jack ahead of its official rollout to 2,200 restaurants in February.

What's so special about the Smashed Jack, and is it worth all the hype? We had to find out.

We tested the new Smashed Jack burger at Jack in the Box's headquarters in San Diego.

The lobby of the Jack in the Box headquarters in San Diego, California.Anneta Konstantinides/Business Insider

Before the tasting, we learned more about the Smashed Jack launch.

Jack in the Box couldn't keep the Smashed Jack in stock because it was so popular in January. Anneta Konstantinides/Business Insider

Then we headed to Jack in the Box's test kitchen to learn all about the creation of the Smashed Jack patty.

Senior product developer Libby Rourke builds a Smashed Jack burger. Anneta Konstantinides/Business Insider

The Smashed Jack also features a brioche bun, American cheese, pickles, caramelized onions, and the brand-new Boss sauce.

Jack in the Box's Smashed Jack took two years to develop.Nancy Luna/Business Insider

We learned that Jack in the Box will also release the Bacon Double Smashed Jack in February.

The Bacon Double Smashed Jack at Jack in the Box. Anneta Konstantinides/Business Insider

It was time for the tasting to begin — and we were impressed with the Smashed Jack patty from the very first bite.

The Smashed Jack patty was juicy and indulgent. Anneta Konstantinides/Business Insider

We were also huge fans of the Boss sauce.

The Boss sauce is inspired by Thousand Island dressing. Nancy Luna/Business Insider

We think Jack in the Box's Smashed Jack burger will be an even bigger hit once it officially rolls out next month.

The Smashed Jack will officially roll out in February. Anneta Konstantinides/Business Insider

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