Thelife- Burger King Brazil launched its Barbie-themed Pink Burger on July 12.
- Some Twitter users think the burger — which appears to ooze with a pink sauce — is gross.
Burger King is churning out one unorthodox burger after another: After its all-cheese, no-meat sandwich was rolled out in Thailand, a new one's out just in time to tie in with the "Barbie" movie's release. But Twitter users are divided over the Pink Burger, which appears to ooze pink sauce.
"Hi Burger! Hi Barbie! Hi Burger! The Pink Burger, from the BK Barbie Combo, comes in a fluffy brioche bun, high and juicy meat, a slice of well-melted cheddar flavored cheese, the incredible smokey pink sauce and crispy diced bacon," read the description on Burger King Brazil's website.
In a Twitter post dated Jul 11, the fast-food chain said the limited edition burger would be available in Brazil from July 12. The Pink Burger is part of Burger King Brazil's BK Barbie Combo. The meal comes with a burger, Ken-themed French fries, and a Barbie Donut Shake.
But some Twitter users did not find the Pink Burger all that tantalizing.
"They put pepto bismol in the barbie burger," said a user named cassidy, referencing the pink-colored antacid medication.
Some users even posted gifs of movie and cartoon characters getting food poisoning after consuming the burger.
"I can already feel the stomach pains," said a user named Lucia, adding a laughing crying emoji to her tweet.
Some users, on the other hand, were quite keen to get their hands on the burger.
"Looks tasty not gonna lie," wrote one Twitter user.
"ME WANT BURGER," another Twitter user named Bad Idea tweeted.
The Barbie movie has been widely promoted, with everything from Barbie-themed Xbox controllers to a Barbie boat cruise at the Boston Harbor — making the divisive pink burger just one of the wall-to-wall marketing tie-ins hitting the market.
Representatives for Burger King Brazil did not immediately respond to a request for comment from Insider sent outside regular business hours.