- Buffalo Wild Wings said it "doesn't give a s---" when people say its boneless wings aren't wings.
- Aimen Halim is suing, claiming its boneless wings are "more akin in composition to a chicken nugget."
Buffalo Wings Wings doesn't "give a s---" that people say its boneless wings aren't really wings.
The man suing the restaurant — because he thinks its boneless wings are basically chicken nuggets — says that's enough reason for a judge to hear him out.
Aimen Halim filed a class-action lawsuit against Buffalo Wild Wings in March, saying the company's marketing of boneless wings is misleading because they are "more akin in composition to a chicken nugget rather than a chicken wing."
Halim's lawsuit claims customers are being misled to believe they are actually eating meat from a chicken wing, because Buffalo Wild Wing's boneless wings are actually made from chicken breast.
In an Instagram post on May 25, Buffalo Wild Wings said the restaurant chain "doesn't give a s---" when people say that its boneless wings aren't wings. The company also said that its hamburgers don't contain ham and that its buffalo wings are "o% buffalo" in a tweet seeming to make fun of the lawsuit in March.
On Friday, Halim's attorneys filed a response to Buffalo Wild Wings' motion to dismiss the lawsuit. The response said the company could have adjusted its marketing to indicate that its boneless wings are not made with wing meat.
"Instead, BWW decided to go low, issuing a brazen official response: 'We don't give a s---.,'" the lawsuit says. "Such hubris should not be rewarded, especially when BWW's motive is quite simple: profits."
Buffalo Wild Wings did not immediately return Insider's request for comment on Friday.
'Have you really suffered any damage?'
Halim's response reiterates his complaint that Buffalo Wild Wings makes its boneless chicken wings out of chicken breast meat because it's cheaper.
"A profit motive does not justify false advertising that puts the onus on consumers to ascertain whether the 'Boneless Wings' are actually boneless wings," the filing says.
Halim has also filed other lawsuits against the makers of Tom's Mouthwash, KIND granola, and Hefty recycling bags.
In June, Halim sued Berkshire Blanket & Home Company, the makers of a blanket that sells at Walmart and Costco, and accused them of improperly marketing the blanket as eco-friendly.
Neama Rahmani, a former federal prosecutor, previously told Insider that Halim's claim against Buffalo Wild Wings is weak because in order to justify a class action lawsuit, damages have to be "substantial."
"You're getting all white meat chicken breast," Rahmani said. "Have you really suffered any damage?"