Thelife- Cracker Barrel added Impossible Sausage to its menus, and some fans are outraged.
- People accused the chain of "going woke" for providing a plant-based protein option to customers.
Cracker Barrel has a new menu item, and some of its fans aren't happy.
Diners are vowing to never return to the popular chain restaurant after it added a vegan-friendly menu option.
The controversy began on Monday when Cracker Barrel announced on Facebook that it was bringing Impossible Sausage, which is made with soy protein, to its restaurants.
"Discover new meat frontiers," the caption read alongside a picture of the plant-based sausage. "Experience the out of this world flavor of Impossible™ Sausage Made From Plants next time you Build Your Own Breakfast."
It wasn't long before the post was flooded with angry comments.
"You just lost the customer base, congratulations on being woke and going broke," one commenter wrote.
"Don't ever try to push that crap in my direction. Stick to the basics that made your franchise a success," another added.
One customer said they had "lost respect for a once great Tennessee company."
"We don't eat in an old country store for woke burgers," another added.
But there were also plenty of fans who were excited by the new menu option, and confused why others were so angry about some sausage.
"I like how grown adults manage to think hating vegetables is somehow a personality," a commenter wrote.
"These people are literally shouting at food," one quipped.
"Y'all really need to grow up," another added. "Absolutely no one asked you to eat this. I won't eat it, but I am glad the options are there for those who will. Imagine being this triggered by breakfast."
The Impossible Sausage option is the first time Cracker Barrel has offered a plant-based protein on its menu. The chain said the decision was prompted by customer demand.
"At Cracker Barrel, we're always exploring opportunities to expand how our guests experience breakfast and provide choices to satisfy every taste bud — whether people want to stick with traditional favorites like bacon and sausage or are hungry for a new, nutritious plant-based option like Impossible Sausage," a spokesperson for the chain said in a statement sent to Insider.
A number of popular chains and fast-food restaurants have added vegan options to their menus over the last few years.
McDonald's is testing a Beyond Meat burger, which it's dubbed the McPlant, while Burger King added an Impossible Whopper and Impossible Nuggets to its menu back in 2019.
Panda Express now has a Beyond Meat-version of its famous orange chicken, and Starbucks partnered with Impossible Foods to offer the Impossible Breakfast Sandwich.