Move over, White Claw - Gordon Ramsay is releasing his own line of hard seltzers
- Gordon Ramsay is releasing his own line of hard seltzers.
- Ramsay tested and approved each flavor of his Hell's Hard Seltzers, which were inspired by menu items from his Hell's Kitchen restaurants.
- The gluten-free seltzers have a 5.5% ABV and will be sold in 12-packs for a suggested retail price of $16.
- Flavors include Knicker Twist (passion fruit, pineapple, orange), That's Forked (vanilla, key lime, graham), and Mean Green (lime, mint, kiwi, pineapple).
The hard seltzer market just got a little more crowded.
Gordon Ramsay is releasing his own line of hard seltzers, which he promises will come packed with "unapologetically bold" flavors (much like his own personality).
"Yes, even I enjoy a hard seltzer after a long day, so I decided to toss the devil horns into the ring and heat things up!" Ramsay said in a press release sent to Insider. "Hell's Kitchen will never freeze over, but a cold Hell's Seltzer is a great start."
The "MasterChef" star tested and approved each flavor of his Hell's Hard Seltzers, which were inspired by menu items from Ramsay's Hell's Kitchen restaurants.
Ramsay's flavors include: Knicker Twist (passion fruit, pineapple, orange), That's Forked (vanilla, key lime, graham), Mean Green (lime, mint, kiwi, pineapple), and Berry Inferno (raspberry, blueberry, peach).
The gluten-free seltzers have a 5.5% ABV and will be sold in 12-packs for a suggested retail price of $16.
Ramsay joined forces with Brew Pipeline and Global Brews of London to create his hard seltzers, which will be available nationwide in early 2021. If you're an influencer or a retailer, you can request a sneak peek of the drinks through Hell's Hard Seltzers' official website.
It's been a busy 2020 for Ramsay, who just added another restaurant to his growing portfolio
The Michelin-starred chef opened Gordon Ramsay Burger inside the iconic Harrods department store in London on Friday. The menu features a $106 burger - no fries included - that has already caused quite the stir.
The pricey dish features a beef patty, seared Wagyu sirloin, truffle Pecorino cheese, cep mayonnaise, and fresh black truffles. An order of fries on the side will cost you $8 extra.
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