I went to a cafe dedicated to Oreos and found cookie heaven in a New Jersey mall
Rachel Askinasi
- The first Oreo Café opened inside New Jersey's American Dream mall.
- I went to see what it was like.
- The themed area is inside a candy store, sells Oreo merchandise, and offers lots of sweet treats for customers.
The first Oreo Café dedicated to the popular cookie recently opened in East Rutherford, New Jersey.
Oreo announced the opening of its new themed café in East Rutherford, New Jersey, in an Instagram post on August 3. According to a post on the company's Instagram story, the spot officially opened on August 6.
The themed treat spot is at the American Dream mall inside the It'Sugar candy store.
The café is located inside a candy store just past the mall's indoor ice rink and right next to the Nickelodeon theme park. You can find it on the mall's directory online.
At the time of my visit, however, I didn't see it on the physical mall directory, so I had to do a little Googling to find my way.
I went to go check it out for myself. When I got to It'Sugar, the only signage I saw was at the main entrance of the candy store.
If you enter at a different opening you may miss the signs. So if you're only there for the Oreos, just walk straight upstairs.
Located on the third floor, where other non-Oreo candy and toys were also on display, it felt like more of an add-on to the store than a permanent fixture.
But once I stepped inside the café area, I felt fully immersed in the cookie craze.
In the cafe, I was instantly drawn to all the clothing and trinkets on display.
There were themed T-shirts and slippers lining a piece of one wall, and scattered display stands showed off more clothing, variety packs of cookies, and accessories like reusable cups. There was even an Oreo-scented candle, which I thought just smelled like vanilla.
There were also packages of cookies and other Oreo treats for anyone who wanted to take the flavors home and try them later.
I was expecting more of Oreo's massive list of flavors to be on sale, especially some of the seasonal favorites you can't find in every grocery store. Instead, there were a few different flavors — original, thins, golden, and lemon, for example — and then an Oreo popcorn snack that I had never seen before.
Everything in the café area was on theme.
The round tables each looked like giant cookies, and even the stools were made to resemble a mega-stuffed Oreo. There were also large, fake Oreos hanging from the ceiling.
The space opens at 11 a.m. and closes at 9 a.m. When I visited at noon, there was a line for the made-to-order sweet treats.
I saw families, couples, friends, and solo diners enjoying everything the café had to offer.
The menu was extensive and a toppings station featured lots of blue and white to match the Oreo branding.
From ice cream sundaes to fully-loaded waffles, there was a lot to choose from.
I saw a lot of the waffles and milkshakes being ordered, but I also got a peek at an ice cream sandwich and a slice of cheesecake that went by.
To match the classic Oreo packaging, the topping bar is filled with blue, white, and black sprinkles; blue sour gummy strips; blue and white mini M&Ms; and black and brown bits of cookies and chocolate.
If you're looking for something a little more nostalgic, you can order a glass of milk, purchase a package of Oreo cookies, and dip to your heart's desire.
I tried the (not-so) secret menu item - a Donut S'Morewich - and the milkshake, which was the most popular menu item, according to an employee.
The employee taking my order said the Oreo milkshake was the most-ordered menu item. I took his word for it and when I looked around the seating area, I saw that every table had at least one milkshake on it.
The milkshake tasted like Oreo creme filling and had noticeable pieces of cookie scattered throughout — they even got lodged in my straw, but I wasn't mad about it.
The not-so-secret menu item (Oreo shared it on its Instagram account) — dubbed a Donut S'Morewich — was a waffle cookie topped with three scoops of ice cream, another waffle cookie, a doughnut, toasted marshmallow, melted chocolate, whipped cream, sprinkles, and two Oreo cookies. It was massive.
I expected the towering sandwich to be über sweet, but it wasn't as overwhelming in flavor as it was aesthetically.
If you love Oreos, or are looking for a sweet snack after exploring the mall, the café is worth a stop.
It's not particularly easy to get to the American Dream mall if you don't have a car. But if you're making a day out of it, and you're curious about the snacks on offer, stop by the It'Sugar candy store and make your way up to the third floor.
If you're looking to try some of the treats and don't want to (or can't) make the trip, Oreo has shared some recipes on its website that are similar to the menu items.
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